Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern communicator

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN & LEARN The only 2 skills needed for the modern communicator

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017

Our core purpose:

To release the full power of stories, to inspire and spark positive change.

@jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017

Our vision:

A world where no story goes untold or unheard.

@jonobean

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© MYNEWSDESK 2017 @jonobean

BRAND PUBLISHER

CEOs

PR’s / Communicators

Marketers

Content Marketers

CONTENT MARKET

Journalists

Bloggers

Freelance Content creators

CONSUMER MARKET

Everyone consuming

company news

1.6m uniques per month

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Brand Publisher Market

A workflow for companies and organizations to get

ideas, tell stories and make themselves heard by the

right audience.

Content Market

A marketplace for content creators to offer and seek

professional opportunities around stories

Consumer market

A direct source of relevant brand stories that inspire

engagement and action, for the people that care about

them.

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017

Our Product vision:

The Open PR Platform where stories are created, told and heard

@jonobean

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© MYNEWSDESK 2017 @jonobean

What is Important to You?

Efficiency • Save time and effort

• Reach the right audience more effectively

• Making their job (and lives) easier

Looking good • Save money

• Show results

• Look professional

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© MYNEWSDESK 2017 @jonobean

OK heavy stuff over

Now

What’s on our learning agenda

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© MYNEWSDESK 2017 @jonobean

Virtual and augmented reality

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© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017

Snapchat Instagram Stories FaceBook Live

@jonobean

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© MYNEWSDESK 2017 @jonobean

Machine learning & artificial intelligence

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© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

The break (Distraction)

The recline (Distraction)

The Story & Passion

(Interests )

The lookup (Search & find)

The update (Information)

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LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

The break The update The lookup The story The recline

What is your content designed for?

The primary national news source

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© MYNEWSDESK 2017 @jonobean

Is it about producing more content?

The New York Times

Washington Post

Unique US Digital Visitors (Millions)

50

60

70

80

April -15 October -15 April -16

Source: ComScore

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© MYNEWSDESK 2017 @jonobean

The Amazonization Of News & Content

Head Longtail

Discoverability

Popu

larit

y

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© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

New York • Impact Award

Stockholm • BestDigitalCampaignof2016

• MostInnova8veCampaignof2016• Silver–BestPRcampaignof2016

London • Innova8onoftheYear• BestuseofTechnology

• Chairman’sAward

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© MYNEWSDESK 2017 @jonobean

+77% SALES

What happens when you get your PR Right

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Product

Place

Price

Promotion

Solution

Access

Value

Education

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Digital PR academy

PRESENT

1

http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Get you and your team up to date on the latest thinking in digital PR, tested and certified for free

http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016

Storytelling

Imagery

Distribution

Measurement

Influencer relations

@jonobean

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© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016

Study guides

@jonobean

http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Video courses http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

•  2,500 PR professionals •  Primarily managers and directors •  Eight countries •  Working in local, regional and global PR •  Over 17 industries

LISTEN AND LEARN

© MYNEWSDESK 2016

First comprehensive global study on Digital PR

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

STRATEGY

TECHNOLOGY THE FUTURE

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© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017

“When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama

@jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016

The evolution of media monitoring

@jonobean

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© MYNEWSDESK 2017 @jonobean

Mynewsdesk Listen Mynewsdesk Monitor

PRESENT

2

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

•  Integrated PR Workflow •  Decrease monitoring costs •  Actionable insights for influencer relations •  Actionable insights for content creation

Mynewsdesk Listen

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

•  Available Now •  Selective roll-out •  Talk to your account manager

Mynewsdesk Listen

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

THE PR WORKFLOW

Contacts

Identify and manage Your Audience

Monitor

Monitor Your industry

Publish

Create and distribute Your Stories

Analyze

Measure Your Story

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

•  Monitor Your Industry •  Identify & Engage Your Audience •  Create & Distribute Your Story •  Measure Your Reach

LISTEN AND LEARN

© MYNEWSDESK 2016

PR Workflow

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

1.  Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try Mynewsdesk Listen or Monitor

Your 5 Takeaways

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© MYNEWSDESK 2016 @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2017 @jonobean

- Albert Einstein

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© MYNEWSDESK 2016

“The measure of intelligence is the ability to change ”. “Once you stop learning you start dying”

@jonobean

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© MYNEWSDESK 2017 @jonobean

Thank you! @jonobean

LISTEN AND LEARN

© MYNEWSDESK 2016 @jonobean