Moving from Mission-Based to Revenue Generating Social Networks

Moving from Mission-Based to RevenueGenerating Social Networks

Suzanne CarawanVice President, Association/Nonprofit Practice

etoucheswww.etouches.com

#1: Funded Programs

National Council on Aging

NCOA Communities

#2: Fee-Based Programs

American Lung Association

#3: Partnerships

Save Japan Dolphins/ The CoveMovie

#4: Advertisement

#5: Events

Areas for Strategic Discussion

Questions for Your Organization

Do We Have the Right Mindset?

Partnerships

What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users• Dialogue/Activity• Sponsorship/Donations ($)

What’s the Goal? What’s the Path?

• Social networking itself is not the goal• Money itself is not the goal

•Do we have a strategic plan?•Do we have a tactical plan?•Do we have a project manager?

What Will We Consider Success?

• Metrics:– Page Views– Email– Followers– Retweets– # Blogs– # Discussions– # Signatures– ROI on hours/results

Create your ownengagementscore that youare disciplined inusing!

Are We Ready for Results?

Do We Have Sustainable Growth?

• More Resources:

www.fundraisingeventseries.org

-”Social Sponsorships: Rethinking Sponsorships in the Age ofSocial Media” Webinar, Tuesday, April 5th

www.etouches.com/socialsponsor

-Resources page for recorded webinars and papers

Suzanne CarawanetouchesVice President, Nonprofit Practicescarawan@etouches.com203.403.9013Li, Fb, Twitter: suzannecarawan

About the Company:etouches is a web-based suite of integrated eventplanning software tools that help event and meetingprofessionals perform every function in the eventplanning lifecycle.

etouches is sold as a subscription model (SaaS) basedon the number of registrations per year. There is one feethat is inclusive of unlimited training and 24/7 support.

Headquartered in the U.S., etouches has offices inSweden, the United Kingdom and Australia.

etouches is proud to partner and integrate with the mostinnovative complementary technology products on themarket including CRM, social networking, webcastingand virtual tradeshow technology. etouches also proudlydistributes its products through value-added resellersthat serve specific industries.

The etouches’ product line is offered intwo packages:

etouches Quad: just what you need to create, manage,register, market and evaluate your events

etouches Pro: everything you need to plan, budget,schedule, oversee and manage your event portfolio pre,during and post-event

Experience etouches.Experience is everything. if you are a corporation,small business, association, agency, educationalinstitution, meetings or events company or anyorganization that brings together at least 250 peopleover 12 months, you need to know aboutetouches. If you are driven to high standards andexpect the same of your partner companies, you’rein the right place.

Contact Information

Do not hesitate to contact us if you have any questions

and please visit www.etouches.com for more

information, our webinar archives and to sign up for

demos & free trial accounts.

Find us on:

Global Sales & PartnershipsSteve MackenzieVice President, Global SalesU.S.: 1-203-403-9470Europe, Middle East, Africa: +44 (0)845 077 2804Asia Pacific: +61 (0)2 9555 6622email: sales@etouches.com

Global Marketing & PRSuzanne CarawanVice President, Global MarketingDirect: 1-203-403-9013temail: scarawan@etouches.com

Contact Information