Money Smart Week® Case Study - BDI 10/15/13 Financial Services Social Business Leadership Forum

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Presentation: Money Smart Week® Case Study Presentation by: Alejo Torres, Senior Outreach Manager, Federal Reserve Bank of Chicago Learn how the Federal Reserve Bank of Chicago turned a pilot financial education effort into a national campaign through strategic partnerships and creative communication tactics. As the campaign grows aggressively around the country, The Chicago Fed is leveraging technology to communicate with the public as well as to meet intense communication needs between the bank and its partners. www.bdionline.com

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Money Smart Week 2014Financial Services Social Business ForumTuesday, October 15Chicago

Chicago Fed Social Media� Twitter: ChicagoFed@ChicagoFed

26,000 Followers� Facebook: Federal Reserve Bank of

Chicago2,500 Likes

� Youtube� Pinterest

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Nation Builder Websitewww.moneysmartweek.org

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