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Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999.Like cigarettes, mobile phones are tools of social currency. Which brand carries the most currency? What's a good way to measure it? How can you increase yours?Find out the real deal from our reporters from the streets of Indonesia, Malaysia, Thailand, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia
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mobileYouth Asia LIVE!Insights into mobile and youth culture
everyWednesday
12:30pm(UTC +7:00)
May 11, 2011
SmokingYour Nokia
© M
OBI
LEYO
UTH
201
1
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
A World Bank study:“Cell phone ownership led to a 20 percent decline in monthly tobacco consumption”http://bit.ly/fS0gxQ
Like cigarettes, mobile phones are tools of social currency. How much social currency does your brand have?
What’s the best way to measure your brand’s social currency?
How can you increase yours?
© M
OBI
LEYO
UTH
201
1
DOWNLOAD CHARTS HTTP://WWW.MOBILEYOUTHREPORT.COM
FLICKR: KARIM AMAR
Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacific
Only on MobileYouth Asia LIVE! Wednesday, May 11, 201112:30pm Jakarta time (UTC +07:00), on
http://www.mobileyouth.asia
Ghani KuntomobileYouth Asia
Host
Tara TalithaYouth Labs Indonesia
Kaustav Sen GuptaIngeneIndia
Fadli AzaliYouth Works
Malaysia
Arini WijayaStudentThailand
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