Mobile Websites and Mobile Marketing - 2013 Texas Wine and Grape Growers Association

Mobile Marketing & Mobile Websites

Kris Chislett

• Owner at BlogYourWine.com

- Online Strategy

• Owner at

• MobileWineryWebsites.com

- Mobile Website Design

• kris@krischislett.com

• Cell: 904-472-1727

Context of “Mobile” for this Presentation

It’s a phone – NOT an iPad, Kindle etc.

What EXACTLY is a Mobile Website?

• A Mobile Website is NOT an app.

• No downloading involved.

• Automatic redirection on a mobile device.

Apps vs. Mobile Websites

Mobile Apps vs. Mobile Websites

How Does Your Website Look “Mobily?”

When was the last time you viewed your website on a mobile device?

39% of smartphone users admit to being on their mobiles in the bathroom

When was the last time you viewed your website on a mobile device?

Mobile is local.

The Relevance of Mobile.

• Google Keyword Tool showing “restaurant” mobile search.

Over 30 million people searching for “restaurant” or “restaurants” on a desktop computer

The Relevance of Mobile.

• Google Keyword Tool showing “restaurant” mobile search.

Almost 25 million people searching for “restaurant” or “restaurants” on a mobile device.

The Relevance of Mobile.

3.4 million people searching for “winery” on a desktop or laptop.

The Relevance of Mobile.

1.2 million people searching for “winery” on a mobile device.

The Relevance of Mobile.

22,000 people searching for “texas winery” on a desktop or laptop.

The Relevance of Mobile.

9,900 people searching for “texas winery” on a mobile device.

Key Features of a Mobile Website

Click to call

Key Features of a Mobile Website

Click to map

Key Features of a Mobile Website

Optimized forms

Key Features of a Mobile Website

Condensed Information

Key Features of a Mobile Website

Readability

Mobile Recommendations

• The click to map/call should be at the front.

• A mobile website should NOT be your desktop website, made to fit on a smaller screen.

• Should be built separately.

• Text should be legible without the need to zoom in.

• Simplified menus, requiring minimal “work” from the user.

Cost

• >$5,000+

• I recommend under $1,000.

• Monthly hosting fees are low.

• eCommerce integration significantly increases costs.

Mobile Email Marketing

Conclusion

• Mobile websites are affordable…but you get what you pay for!

• Mobile doesn’t require a full website redesign.

• You have no choice.

• You’d be ahead of most other businesses in the adoption of mobile.

Thanks for listening!

Any Questions?

Owner at BlogYourWine.comOwner at MobileWineryWebsites.comOnline Strategy Mobile Website Designkrischislett@gmail.comCell: 904-472-1727