Mobile Fundraising for Non-Profits

Mobile for Fundraisers

Engaging 21st century donors

Objectives• Identify the impact of mobile

• Know the (successful) mobile techniques

• How to get started

Are you still using this?• Use of cash declines 3% every year

• Use of checks declines 9% per year

• Security concerns• Manual

Your future donors use this

89% have phone

source: Pew Internet 2012, ComScore 2013

46%

54% have smartphone

s

What is the impact?

source: Neilsen 2013, Smartphone owners

Text Messaging

Email

Web Sites

Social Media

Applications

86%

82%

75%

63%

62%

How to 'think mobile'• Engagement

• Tell your story

• Let them take action!

Text-Messaging

Text-to-Give• Fast and Familiar

• Restricted• Limited• Anonymous• 90-day proceeds

$350 - $1K/mo$.35 + 3.5%

Text-to-Donate• Less restricted• Unlimited amounts• Donor Data• Immediate Proceeds

• More steps to donate

$0 - $500/mo$1 + up to 5%

Mobile outreachCash4Kids: We've almost

reached our goal this month! As a past supporter we'd love your

help. Please donate at http://tfund.it/C4K. Thank you!

Ok! I just gave $50. Keep up the good work!

3-4 times per year

Success with text-to-donate

Point-of-EngagementImpulseThe AskThe call-to-action:

"Text GIVE to 28594"

• Events• In-Venue• Direct Mail• Flyers• Business Cards

Mobile Apps

Smartphone Applications• For fundraising vs. fundraisers

• Complex to build/update

• Not just for donations

• App Stores and fees

Micro-donation Apps

One Today by Google Give2Charity by Placed

Success with mobile apps

?

Mobile Web

But we already have a website

vs.

Your donation page15 - 20 fields

Should be:5 - 7 fields

What needs to happen

• RAZ Mobile• Duda Mobile• Moov Web• Custom

$2K - 15K

• Joomla• Drupal• Wordpress• Custom

$15K-40K

Separate site Responsive site

What is this?• Link physical and digital

• Requires smartphone app

• Link to Donate page

• Free to createQR code

(Quick Response)

Success with mobile web• Top-of-page donate button

• Short donation form Check with your processor

• Donate page re-direct

• Direct, short URL uw.edu/give vs. www.washington.edu/giving/make-a-gift

Mobile Auctions

What is a 'Mobile' auction?

• Bid from mobile device app web text-messaging

• Silent Auctions only

• Dedicated items

Why a 'Mobile' auction?• Increase auction and donation proceeds

• Anywhere bidding with outbid alerts

• Reach beyond the auction floor

• Payment completion

Considerations• Registration/setup

• Device requirements

• Checkout

• Data collection

• Mobile coverage

Providers• BiddingForGood

• BidPal

• HandBid

• Ready Set Auction

More Mobile

Giving Kiosks• SecureGive

• Qgiv

• GivingKiosk

• SimpleGive

Mobile Credit Card Reader

• Square

• Paypal

• Intuit

• PayAnywhere

In conclusionMobile is here to stay

Start with text-to-donateCan be added with minimal disruption

Then mobile webSeparate, then as part of a re-design

Thank You

Kelly McIvorkelly@tapfunder.com206.673.2749