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20 minute presentation for high school students on my experiences building mobile apps. Basic how-to. Presented at The University of Texas for Samsung's mobile challenge.
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mobile experiencesAlexander MuseCo-Founder at HAULOffice: 214.550.2003Mobile: 214.558.1079
1333 North Stemmons Fwy, Suite 110 Dallas, Texas 75207
Website: http://www.haulstudios.comPersonal Blog: http://startupmuse.comLinkedIn: http://linkedin.com/in/amuseTwitter: http://twitter.com/amuse
Wednesday, July 31, 13
background setting the scene
Wednesday, July 31, 13
the team is everything...
Wednesday, July 31, 13
2008 to presentmobile first
Wednesday, July 31, 13
user growth inherent mechanism is required
Wednesday, July 31, 13
user retention inherent mechanism is required
Wednesday, July 31, 13
measurement required in mvp
Wednesday, July 31, 13
more on measurement
• vanity metrics (downloads, sessions, first time users)
• discovery analytics MUST be in mvp
• cohort-based analysis - quantify exactly how specific groups of users continue to use and engage with your app and which groups generate revenue over time
• user-centric funnel analysis - understand how distinct user segments covert on specific goals
• ARPU - calculate the average revenue you are receiving across all, or segments of your users (Lifetime Value of User)
Wednesday, July 31, 13
design three apps
Wednesday, July 31, 13
app stores account management
Wednesday, July 31, 13
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