Microcontent Marketing

12 ideas for microcontent marketing on the social webSmall ideas, big impact:

a presentation by Sidneyeve Matriximage: xrrr

why?3 reasons to morselize your content.

first, the

Social- and mobile-ready content by design.Increase accessibility1.

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on their smartphones and tabletspeople are searching for youbecause

boost authenticitywhen shared via the social graph, messages gain credibility

2.

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new metrics of relevanceP2P trusted referrals

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are giving rise to

information overloadin an information-economy,distill & distribute data in bite-sized pieces

3.

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infosnackingon microcontent

in moments of microboredom.

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because people are

how?a roundup of ways to shrink+share your content.

next, the

increase business intelligence & drive customer engagement.1.Opinion polls

surveys & polls. social by design. iPad ready.

2.tweet couponsmobile marketing

3.image sharingdigital creative portfolio

4.geotaggingput your business on the map

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5.Get an app.sustained engagement.

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6.mini booksinfonuggets of wisdom.

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atomize a reportdistill key factoids in eFlyer or ePaper.7.

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Facebook notesimport share-ready blog posts to profile or page.8.

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slideshowsagile takeaways.9.

mobile ready.

slide design information + instruction

infographicsbite-sized data visualization10.

11.widgetscustomized mini apps for your website

event planning?free customizable countdown widget builds anticipation

12.Quick Response codesinfo-to-go on cell and smartphones

what to code?URLsphone #sSMS

about the authorSidneyeve MatrixQueen’s National Scholar & Assistant Professor,Film & Media, Queen’s University, Canadasidneyevematrix.comtwitter: @sidneyevesidneyeve@gmail.com

Contents of this presentation, including images, have Creative Commons Attribution----Noncommercial-Share Alike 3.0 Licenses. (cc) 2010/sidneyevematrix. Thank you to Alexandra V. Macgregor and Jan Dines for assistance and inspiration.

This research was sponsored by and prepared forThe Kingston Economic Development Corporation.

image: Vardhana