Merchandising and Retail: The future is not what it used to be

What is your image of the future?

5-10 Year Retail ETDʼs• Continued integration of online and physical

experience, declining dominance of physical• Continued rise of peer-to-peer commerce• Intelligence built into products and processes• Expectations for environmental and social

responsibility - especially of companies whose products seem related to these values

• Growth in local and village centers• Mobile access becomes critical • Brand democratization• Convergence of company, employees, brand

The future creates the present…

Aging populationand DIFM

Not a Mystery

•Economic Struggle•Old, Young •Tech Acceleration•Environment & Lifestyle•New Retail Realities

AORTA Technology Rules

From WEB To STREAM

Global  Weirding

Environment & Life Styles

Image  credit  SuperAlloys.com

Data is the new oil...

Based  on:  Gerd  Leonhard

New Retail Realities

People of the screen will not accept old limitations...

Based  on:  Gerd  Leonhard

Business of the future is about making the experience fluid...

Based  on:  Gerd  Leonhard

Reality:People Buy Differently

the Delta Touch Faucet typical timeline

See  adverts

Read  Reviews

Search  Online

Choose  Make,  Model

Choose  Retailer

Buy  Faucet

Aware

Consider

Purchase

15  Days10  Days5  Days1  Day

Based  on:  This  Fluid  World

the Delta Touch Faucet actual timeline?

Read  comment  from  Facebook  friend  whorecommends  make,  model,  retailer

Buy  Faucet

Aware

Consider

Purchase

6  hours3  hours1.5  hours0  hours

Check  Facebook  page  andwebsite  of  retailer

Talk  with  spouse

Based  on:  This  Fluid  World

In a networked society interaction comes before transaction

Based  on:  Gerd  Leonhard

Sylvania Facebook Masterful Makeover

A co-creation feedback loop

enable people to create and share ideas with social media tools

update strategy based on information learned

accept alternate ideas and comments

Brand Democratization

Brands are built

and can be destroyed

increasingly outside our control

Original  Source:    This  Fluid  World

Every internet device is a publishing tool

Once on the internet, information lasts forever

Public access to information includes the customers, employees & the boss

©iStockphoto.com/ozgurdonmaz

From Customersto Fanatics

Fanatics Can Make and Break Your Brand

5 Strategic Principles

Foresight improved by thinking long termStrategies need to be nimble, agile and near termAllocate resources for involvementPrepare scenarios, monitoring systems, and response protocolsBe proactive, be brave, be human

The  future  is  not  something  that  just  happens  to  us

The  future  is  something  we  do

thank you for your timefor more information

www.futurist.com

glen@futurist.com

www.twitter.com/glenhiemstra

www.facebook/glenhiemstra