View
36
Download
2
Category
Tags:
Preview:
Citation preview
New York
London
São Paulo
commitment
expertise
results
Shark Tank – IR Services ShowdownNovember 19, 2014
2
VBC – Value Based Communications
MBS programs help clients grow
Goal is always positive financial impact
Deep experience with investment community, new and traditional media sets MBS apart
Street smarts, media savvy
3
The Challenge…
Bring additional value to IR efforts for Company KTM
–Global shareholder base, hard to reach with physical meetings
–Mid-cap, targeting a mix of retail and institutional investors
–Consumer products company, shareholders can be customers, and vice versa
–Budget surplus is modest
4
… the Solution
Targeted media campaign
–Financial media, bringing key messages to global shareholders
–Digital content, leveraging social channels to reach retail investors
–Media/presentation training, to make most of all opportunitiesAlso improve performance on non-deal roadshows
5
Leverage New, Traditional Media
New Media
Company Investor messaging
Retail investors, institutional investors, analysts, customers
FILTER
Traditional Media
8
Putting Your Best Foot Forward
Media and presentation training will allow you to maximize media appearances. It will also be helpful for your 6 annual roadshows.
Recommended