Masterclass: Roadmap to Society30

ROADMAP TO

FOTO CREDIT: HENK JAN WINKELDERMAAT

RONALD VAN DEN HOFF

AUTHOR

PUBLISHER

TRENDWATCHER

ENTREPRENEUR

COACH

INVESTOR

CHAIRMAN OFSOCIETY30

FOUNDATION

Uber, the world’s largest taxi company owns no vehicles.

Facebook,the world’s most popular media owner creates no content.

Alibaba, the world’s most valuable retailer has no inventory.

Airbnb,the world’s largest accommodation provider owns no real estate or beds.

Skype, WeChat, WhatsApp & Facebook Messengerthe world largest phone companiesown no telco infra

Netflixworld’s largest movie house owns no cinemas

TODAY

TEN YEARS AGO

YouTube,the first video was uploaded

Facebook,just a year old

Bitcoin,didn't exist

Android,a small startup that Google just acquired

6.4 billion humans on Earth, only ~1 billion were online, and none of them had heard of Uber or AirBnb

FUNCTIONAL ASPIRATIONAL MEANINGFULL

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

FABRICATION REVOLUTION

1850 1990 20302015BEFORE 1800

A CHAORDIC SOCIETY ON THE RISE

A CHAORDIC SOCIETY ON THE RISE*

* CONCEPT BY

INTERNET SOCIAL WEB COLLABORATIVEECONOMY

1995 202520152005

AUTONOMOUSWORLD

Robots Artificial Intelligence

Virtual Reality Self Driving Cars

Space

Internet Of Things

BIO HACKING - CYBORG

CITIESmore important than countries.CROWD COMPANIES: micro multinational small companies with shared ownership usingPlatforms vs.CORPORATE OWNED PLATFORMS

“KNOWMADS”60% of labor population.ACCESmore important than ownership.ENVIRONMENT smarter than we are. AI & RoboticsCONNECTED PEOPLEmore powerful than organizations.

TRENDS

Didi Kuaidi

“A shared fleet of self-driving vehicles obviates the need for traditional public transport. Also these self-driving “Taxibots” will eliminate 90% of cars.”

PLATFORMS: UBER = TRANSPORTATION

TRENDSPLATFORMS: HOSPITALITY

MATE Hotels creates their own Hub & Spoke platform

COUNTRY AS A PLATFORM

ESTONIA: E-resident-ID-cards.

E-residents have validated identitiesand can open bank accounts, start companies, hire staff without ever visiting Estonia in real life.

PLATFORMS: THE WHOLE COUNTRY = THE PLATFORM

RETHINK EDUCATION

“Over 61 million people voted for Trump. I don’t know one…”

E-Sports for pro-gamers. The heroe ‘PewDiePie’ has 41 million subscribers and 10 billion video clicks.

PLATFORMS: GAMING BIGGER THAN SPORTS

The Hague, The Netherlands, Aug. 2016

Antwerp, Belgium, Aug. 2016

GAMES ENTERING THE REAL WORLD: AUGMENTED REALITY

AUGMENTED REALITY COMMERCIALIZED

The factory of the future will have

only two employees: a man and a dog.

The man will be there to feed the dog.

The dog will be there to keep the man from touching the equipment.*

*Autodesk CEO Carl Bass

COMPUTERS ARTIFICIAL INTELLIGENCE ROBOTS JOBS?

1964

AT&T $267 billion

760.000 employees

2015

GOOGLE $370 billion

55.000 employees

5 years old

WHATSAPP $19 billion

450 million users55 employees

$345.5 million per employee

23 years old

VODAVONE $128 billion

440 million users92.000 employees

$1.4 million per employee

Interdependent Economy:networked value creation, based on

solidarity,sustainability

&reciprocity.

takeaway home cooked meals

COLLABORATIVE ECONOMY: STUFF, FOOD & MORE

WE CAN PRODUCE ANYTHING OURSELVES

3D PRINTING : MAKERS PLATFORM WE CAN PRODUCE EVERYTHING OURSELVES

COMMUNITY INTEGRATED CO-WORKING, CO-LIVING & CO-PRODUCING,CO-SOCIAL IMPACT

“We’re living in a world where people can become businesses in 60 seconds.” Brian Chesky, Airbnb

THE AIRBNB ‘EFFECT’

COLLABORATIVE SERVICE ECONOMYNEIGHBOURHOOD BECOMES ONE BIG-GIG ECONOMY,WITH THE PLATFORMS AS ENABLERS.

‘THE PILOT’

ENHANCING THE EXPERIENCE…

“By facilitating serendipitous encounters we enrich the ongoing education of staff and students.” Guido van Dijk, coach and developer SOM

“We want to create a platform where employees and coworkers come together and reinforce each other. ”Silvia Onos, Program-manager, Centraal Beheer.

SCHOOLS, LIBRARIES, CORPORATE OFFICES, MALLSTHEATERS, HOSPITALS, HOTELS, COFFEE SHOPSARE PARTICIPATING AS WELL…

spaces, servicesand productsmonetary

capital

shared co-working &

open collaborationsocial capital

ECO SYSTEM:SERENDIPITOUSLY UNEXPECTED REAL TIME CONNECTIONS with RELEVANT people you DIDN’T KNOW BEFORE….

SERENDIPITOUSLY MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.

Seat ReservationSystem

WHOIS INDA HOUSE?

unexpectedencounters

learnedunexpected

things

greatencounters

%

80

60

40

20

0

experiencedserendipity 2013

2015** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS.

a new job, invitation for a new projector started a new company:2013 1 out of 82015 1 out of 6

** 2013-2015 Survey by the Erasmus University of Rotterdam.

RESULTS: BEING PART OF THE ECOSYSTEM MEANS

-sales-marketing-pr.-research-innovation

…the network assist us in activities like:

A TRANSFORMATION*is a tailor-made experience

with an educational element and a changed individual as result.

“Authenticity, what consumers really want” Pine & Gilmore, 2007

*CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE CREATION: THE NEXT STEP

SERVICES

GOODS

COMMODITIES

EXPERIENCES

SERENDIPITY:the moment of an unexpected meeting of unknown, but relevant people at an unexpected location triggers TRANSFORMATIONS.

TRANSFORMATIONS

COLLABORATIVE: SOCIAL

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