Marketing With LinkedIn

Marketing with LinkedIn.com

Growing & keeping clients through your on-line presence.

VIKRAM RAJAN: 516.642.4100, Vik@CoGrow.comVIKRAM RAJAN: 516.642.4100, Vik@CoGrow.com

WHO-KNOWS-WHO?

I KNOW 30,000 PEOPLE.

SO DO YOU.

What do you want to do?1. Prospecting (who-knows-who contact, SEO)2. Introductions (networking, give & get leads)3. Team sharing (internal networking/x-selling)4. Peer support (share advice, resources, fun)5. Recruitment (hiring, vendors, consultants)

Self-updating & organized contact database

TODAY, “LinkedIn 101”… get started.

versus Facebook.com, etc. Facebook is meant to be social, personal:

like the Golf Course (or a BBQ party) LinkedIn is meant to be professional:

like the Conference Room (like this room)

There are niche networks, by profession:

- LegallyMinded.com: by the American Bar Association

- GreenPearl.com: for commercial real estate professionals

- ActiveRain.com: for residential real estate professionals

- There will be more… and is growing through the big 2.

How much time does it take? The same as “off-line” regular networking: 2 – 4 hours a week, or less? Boosts your regular networking,

e-newsletter, blogging, seminars, etc.

Remember: something is better than nothing. Worth it for those growing careers for next 5 yrs

Which step are you on now?1. Created an account

(probably responded Yes to someone else’s invitation.)

2. Filled out “some” of the profile (stuck on what else to do, and why)

3. Invited friends, some responded, some didn’t, don’t know what else to do

4. Got the basics going… what else can I do?

5 ways to build relationships with LinkedIn…

1. Grow your 1st degree CONTACTS

2. Become active in, then start, GROUPS

3. Give, then ask for, ANSWERS

4. Company search: find who-knows-who in there

5. Broadcast STATUS UPDATES

Improve your PROFILE, with “widgets”- blog posts, article links, presentations, etc.

Webmail like AOL or gmail? Click and enter your login info…OR

Outlook File Import/Export Excel .csv

Weekly LinkedIn habits:1. Enter a new Status Update: self-promotion

2. Review your homepage: who’s doing what

3. Check in-box to accept new Contacts

4. Who can you Recommend this week?

5. Who should you Introduce this week?

6. What responses can you make in Groups?

7. Browse Contacts’ contacts: Who to add?

8. What questions can you Answer this week?

LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…LET’S TOUR WHAT YOUR HOMEPAGE WILL LOOK LIKE…

QUESTIONS?QUESTIONS?516.642.4100, Vik@CoGrow.com516.642.4100, Vik@CoGrow.com

~ Vikram Rajan,PRACTICE MARKETING ADVISOR™

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