Marketing, Moustachios and Social Media Messaging

MARKETING, MOUSTACHIOS

&SOCIAL MEDIA MESSAGING

CC:P “Grooms” 2013 Stache Pag & International Moustache Film Festival with Integrated Creative Content

DAWN DOIRON

SHAMUS ALLEYCONNIE PACILLO

2008

Zeke Callanan Nick Callanan

Out with fellow mustachioed friends one night, Nick and Zeke began to commiserate about negative stache stereotypes… Suddenly, they realized managing the moustache dialogue should be their responsibility and thus was born the 1st Stache Pag… Fast forward to 2012 and while the amazing legend continued… not everything in Lip Spinach land was as Stache-tastic as it should be…

Stache Pag – Founders

2012 – A Logo Look Back...

• Inconsistent use of brand across multiple platforms confuses end user

2012 – Website

• No brand

• Passionate insiders will visit site out of loyalty

• New visitors will become annoyed

• Not clear• Not consistent• Not easy to

Navigate

2012 – Twitter & Facebook

• Twitter feed & FB Posts were written by multiple people

• Different voices lead to disjointed messaging

2012 – YouTube

• Videos were produced for corporate sponsors

• This tactic was successful

2012 – Press

2013

Zeke Callanan(Attorney)

Nick Callanan(Videographer)

Stache Pag – Founders

• Take event to the next level• Rebrand event• Provide consistent creative & content messaging

across all platforms

• Fully Integrated Marketing Campaign

• Logo Design:– Timeless/– Transitions easily among online/offline platforms– Vintage: Sepia

• Web design/creation• Sponsorships• Print/Posters• Press/media/radio/TV • Social Media – Blog, Twitter, FB, Pinterest, Podcasts,

Livestream, YouTube• Promo-Parties• Video Campaign• Campaign Results - Analytics

2013 – The CC:P Plan

2013 – Logo Development

2013 – Street/ Poster Campaign

2013 – Street/ Poster Campaign

2013 – Street/ Poster Campaign

2013 – Website

2013 – Facebook

2013 – Facebook

2013 – Facebook

2013 – Twitter

Thank You!

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