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Adam Franklin gave this 30 min presentation at the marketing meetup on May 16th 2013 in Brisbane.
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Blogging
Blogging
Blogging
Email marketing
• Battle of the Subject Lines and From Names
• Adam Franklin & Toby Jenkins vs Bluewire Media
• Adam Franklin & Toby Jenkins vs Bluewire Media
10%
6%
31%
• Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)
• Personal (eg. Toby Jenkins) vs Company (eg. Bluewire Media)
34%
• [Bluewire News] vs [BLUEWIRE NEWS]
• [Bluewire News] vs [BLUEWIRE NEWS]
13%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
27%
• [FREE E-BOOK] vs [E-BOOK]
• [FREE E-BOOK] vs [E-BOOK]
7%(10% higher
open rate)
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