Marketing Ideas for Real Estate Broker

MARKETING IDEASMANAN CHOKSI – REGIONAL DIRECTOR – RE/MAX

MGM

TWO KINDS OF MARKETING:

• PERSONAL PROMOTION

• LISTING PROMOTION

VISIT OTHER OFFICES

•NO OTHER BROKER HAS SO MANY OFFICES AS RE/MAX HAS

•MAKE IT A POINT TO VISIT OTHER OFFICES REGULARLY

•BUILDS TEAM – GROWS BUSINESS

SPEED NETWORKING

•HAVE SPEED NETWORKING AMONGST AGENTS

•ARRANGE SPEED NETWORKING EVENTS WITH OTHER AGENTS

•FOCUS ONLY ON EXCHANGING VISITING CARDS AND A SHORT DISCUSSION

HUMOUR IN MARKETING

•BUY –SELL – RENT ADVT ARE RUN OF THE MILL.

•USE HUMOUR IN MARKETING WHICH MAKE YOUR CAMPAIGN STAND APART

OPEN HOUSE PARTY

•CHOOSE ONE OPEN HOUSE EVERY MONTH TO MAKE A BO / BA GATHERING

•HAVE LIGHT SNACKS ARRANGED AND INVITE ALL BO / BA

•EVALUATE THE MONTH’S PERFORMANCE OF THE MARKET

GLAM PARTY + OPEN HOUSE

•HAVE A BUILDER ARRANGE A PARTY AT A SCHEME

•ALL BO / BA COME

•WITH PROSPECTS OF BO / BA / PROPERTY

•KEY DELIVERABLE SHOULD BE GLAMOUR AND FUN

BIRTHDAY MERCHANDISING

•HAVE RE/MAX BRANDED MATERIALS HANDY TO GIVE AS GIFT ON BIRTHDAY

•RE/MAX BALLOONS

•GIVE SUCH GIFTS TO CUSTOMERS THAT THEY IN TURN MARKET YOU.

SMALL EVENTS

•MAKE A BUDGET OF DOING SMALL EVENT EVERY WEEK

•IT CAN BE AROUND $100

•DO IT EVERY SINGLE WEEK

FREE PROPERTY APPRAISAL

•DO FREE PROPERTY APPRAISAL

•GET MOST LISTING

CAR STICKER

•PUT SMALL RE/MAX STICKER ON CARS – BUMPERS/ LICENSE PLATE.

PHOTOS OF AGENTS

•MAKE SURE THAT AGENTS USE ONLY PROFESSIONAL PHOTOS.

•NOT WEDDING

•USE THOSE PHOTOS IN SOCIAL MEDIA / ADVERTISEMENT / VISITING CARDS ETC.

WRITE A BOOK!

•WRITE A BOOK

•GO TO EVENTS AS AN AUTHOR

•CAN BE TARGETED AT AGENTS / PROPERTY BUYERS AND GIVE IT FOR FREE FOR EXCHANGE OF CONTACT INFO

WRITE A BLOG FOR PERSONAL PROMOTION:

• SHOW OFF YOUR KNOWLEDGE

• PRESENT VALUABLE REAL ESTATE INSIGHTS

• PUT IT ON YOUR SOCIAL MEDIA

TARGET A GEOGRAPHY AND BOMBARD•IF YOUR MARKET IS BIG- TARGET A SMALL AREA

•BOMBARD REPEATEDLY WITH FLYERS / EVENTS / MARKETING

•SOON YOU WILL BE THE MARKET LEADER IN THAT AREA

WEAR RE/MAX

•I WORE RE/MAX CAP FOR MORNING EXERCISE

•GENERATED ONE LEAD IN 3 DAYS

MAKE SLIDESHARE

•ITS EASY , ITS CHEAP , ITS FAST

•MAKE A PPT AND UPLOAD

•USE KEYWORDS WHICH MATCH THE PROPERTY

•MAKE A PROFILE PPT FOR PERSONAL PROMOTION

MAKE A YOUTUBE CHANNEL

• EACH GMAIL ACCOUNT HAS A FREE YOU TUBE CHANNEL

• LOAD ALL YOUR VIDEOS ON THE SAME YOU TUBE CHANNEL

MAKE YOUTUBE VIDEO

•A LITTLE DIFFICULT, BUT HAS A LOT OF POTENTIAL

•1 BILLION PEOPLE SEE YOUTUBE EVERY MONTH

•YOU CAN MAKE A OFFICE / AGENT VIDEO FOR PERSONAL PROMOTION

WRITE A BLOG

•EACH PROPERTY LISTING SHOULD HAVE A BLOG

•ITS FREE

MAKE A FACEBOOK PAGE FOR OFFICE

• MAKE A FB PAGE FOR YOUR OFFICE AND PUT CONTENT WHICH IS USEFUL TO THE CLIENT REGULARLY

POSTCARD MARKETING

•JUST LISTED / JUST SOLD CARDS

PERSONAL NOTE

•MAKE IT PERSONAL

•MAKE IT NOTEWORTHY

•DON’T LET PERFECTION BE IN THE WAY OF GOOD

TAKE TESTIMONIALS FROM CUSOTMERS

•PUT IT ON FACEBOOK /BLOG

•FRAME IT AND PUT IN YOUR OFFICE

•ADD TO YOUR OFFICE PROFILE

•USE IN YOUR RECRUITMENT MATERIAL

JOIN SOCIAL NETWORKING PLATFORMS

•ROTARY

•LIONS

•BNI

NEWSLETTER ABOUT MARKET UPDATE

•REGULAR ONE PAGE NEWSLETTER ABOUT MARKET UPDATE BY EMAIL

DOMAIN NAME FOR EACH LISTING:

• WWW.LUXURIOUSBUNGLOWSATYAGRAH.COM

• BOOK DOMAINS OF AREA IN WHICH YOU OPERATE AND POINT THEM TO THE LISTINGS TO GET WONDERFUL SEARCH ENGINE RESULTS.

UPDATE YOUR PROFILE PAGE:

• IN THE GRYPHTECH EACH OFFICE AND AGENT GETS A WEBPAGE AND EVENTUALLY GETS A WEBSITE.

• UPDATE EVERY 3 MONTHS FOR BETTER SEO RESULTS

• MENTION YOUTUBE / FACEBOOK / TWITTER URL SO THAT IT SHOWS THE UPDATES ON YOUR WEBSITE

THANK YOU