Marketing and Exhibiting Tips for Kosherfest 2013

Online Marketing CompanyPresentation By: Joe Apfelbaum

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Kosherfest 2013 Exhibitor Tips

Today’s Agenda

• Setting Your Goals• Developing A Strategy • Measuring Success • Before, During, and After Kosherfest• Q&A

What are your marketing goals?

Set well-defined goals.

1) Do you want people to buy something?2) Do you want people to do something?3) Do you want people to become aware of something?

Marketing StrategyWhat is your Kosherfest 2013 strategy?

• What will you give out?• What do you want to say to people?• What do you want them to remember?

Measuring Success

How Will You Measure your success?

• Define all the activities your team will take to be successful.• What did you learn from the last tradeshow?• How do you know you got a ROI

Measuring Success

There’s still time to optimize your business for

Kosherfest!

Before Kosherfest

Marketing Before Kosherfest

Days Before Kosherfest

• Send out an email to clients, leads, and prospects• Prepare swag: business cards, fliers, t-shirts, etc.• Update your social media • Distribute a press release• Post event info on your website

Prepare for Kosherfest 2013If you fail to prepare then you prepare to fail!

• Make sure that every staff member know your goals.• Make sure that you have a script about what to say.• Have a list of qualifying questions to ask people.• Have a place to aggregate & organize the information.• What else do you think you can prepare?

During Kosherfest

During KosherfestThe Day Of Kosherfest

• Establish a relationship with qualified prospects!• Stand outside your booth and engage people• Take pictures and videos of your brand• Be interested in the conversation! LISTEN!• Get contact information from prospects you meet..

During Kosherfest

People LOVE TO BUY… They hate being sold…

• Don’t sell yourself or your business… • Don’t sit down behind the booth and read a newspaper.• Don’t put too much pressure on yourself… Focus on goals.• Don’t worry… Be Happy!

After Kosherfest

Marketing After KosherfestThe Day After Kosherfest

• Follow Up!• Send a ‘Thank You’ email• Update your social media • Put up pictures and videos• Send another press release• Remember: Continue The Conversation.

DID YOU KNOW?

48% of professionals never follow up with a prospect

80% of sales are made on the fifth to twelfth contact

Quick Recap

Quick Recap

• Setting Your Goals• Developing A Strategy • Measuring Success • Before, During, and After Kosherfest• Q&A

SPECIAL BONUS!

Find out more about Ajax Union: www.ajaxunion.com/Kosherfest

The Kosherfest 2013 Marketing Plan

• Online Press Release and Promotion• Social Media Management• KosherLab Landing Page• KosherLab Blog Promotion• Exhibition Marketing Display• Kosher Blogger and Consumer Reach Out• Testimonial Video

Email us today for a special offer! Kosherfest@AjaxUnion.com

www.kosherlab.com

Get a Landing Page on KosherLab.com and get more exposure for Kosherfest 2013!

Our goal is to help kosher audiences around the country and world discover new goods and services customized to fit their needs.

Find out more about Ajax Union: www.ajaxunion.com

Questions?Comments?Concerns?

Online Marketing CompanyPresentation By: Joe Apfelbaum

www.AjaxUnion.com

Follow Us On Twitter: twitter.com/ajaxunion

Like On Facebook: www.facebook.com/ajaxunion

Connect On Linkedin: www.linkedin.com/companies/ajax-union

Call Ajax Union: 800-594-0444