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Susan Kelly-Easton presented to members of the Fort St. James Chamber of Commerce at the College of New Caledonia in April 2011 on the topic of Marketing and Branding for Small Business.
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Marketing and Branding Strategies For Your
Business
Market Like an Expert
A presentation by Susan Kelly-Easton
Competitive Edge Career Services - Susan Kelly-Easton
Susan Kelly-Easton
Competitive Edge Career Services - Susan Kelly-Easton
Business Essentials
Competitive Edge Career Services - Susan Kelly-Easton
What You Might Be Missing
Competitive Edge Career Services - Susan Kelly-Easton
Clear Up Confusion
Competitive Edge Career Services - Susan Kelly-Easton
Get Unstuck
Competitive Edge Career Services - Susan Kelly-Easton
Who has the solutions?
Competitive Edge Career Services - Susan Kelly-Easton
Marketing?
Competitive Edge Career Services - Susan Kelly-Easton
Branding!
Competitive Edge Career Services - Susan Kelly-Easton
What is branding?
Source: InterBrand
The World’s Strongest BrandsThe World’s Strongest Brands
Competitive Edge Career Services - Susan Kelly-Easton
A Unique Promise of Value
Competitive Edge Career Services - Susan Kelly-Easton
What branding is not!
Competitive Edge Career Services - Susan Kelly-Easton
Your Business + Your Brand = Your Marketing Strategy
Competitive Edge Career Services - Susan Kelly-Easton
So how does it work?
Competitive Edge Career Services - Susan Kelly-Easton
Brain Break
Competitive Edge Career Services - Susan Kelly-Easton
Step 1: Take a look inside
Competitive Edge Career Services - Susan Kelly-Easton
Step 2: Check the lay of the land
Competitive Edge Career Services - Susan Kelly-Easton
Step 3: What do others see?
Competitive Edge Career Services - Susan Kelly-Easton
Define Your Brand Identity
Competitive Edge Career Services - Susan Kelly-Easton
Put Your Brand To Work
Competitive Edge Career Services - Susan Kelly-Easton
Reduce Risk
Competitive Edge Career Services - Susan Kelly-Easton
Location, Location, Location
Competitive Edge Career Services - Susan Kelly-Easton
Words!
Competitive Edge Career Services - Susan Kelly-Easton
Relationships
YOU
Competitive Edge Career Services - Susan Kelly-Easton
Don’t I look great?
Market Like an Expert
Questions
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