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Marc Lassus is a well know business entrepreneur who has founded several very successful companies, among them Gemplus which he grew to become a $1.5B company in less than 10 years. Mr. Lassus is currently an independent consultant who is involved in several high tech companies targeting biomedical, health care, mobility and telecommunications as well as future smart cards. He is a shareholder and board member of several very young companies including Vision SA, Medclan, Cyrama and Intelligent Vibrations among others. He is also the founder and board Member of Cassis International, a leading solution and service provider of smart cards innovation, technology and services. Mr. Lassus is also the chairman of the board for Mobiz Technologies, and Last but not least Co Founder and shareholder of NHEOLIS Wind Turbines.From 1990 to 2001, Mr. Lassus was CEO of Gemplus, a world wide leader in smart cards. Before Gemplus, he was CEO of SGS-Thomson Microelectronics a leading provider of silicon devices. Mr. Lassus has also worked in various capacities at Matra-Harris and Motorola..Mr. Lassus is a graduate of the National Institute of Applied Sciences (INSA) in Lyon (France) where he earned a PhD in Solid State Physics.
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Empowering SME& Entrepreneurs …
Dr Marc Lassus 04 42 25 98 48 & 06 16 26 00 04
Marc.lassus@nheolis.com
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First recipe …
A first recipe for success :
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First recipe …
… there is no recipe for success !
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First recipe …
Don’t be ashamed to capitalize : on frustrations, or even better … on failures !
The “post-it” : success of a … failure !
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First recipe …
Versatility : “The ability to lead to victory in changing and adapting its strategy according to the opponent is the hallmark of genius…” - General Sun Tzu
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A few facts : changing times …
Remember Bob Dylan singing : “Times are changing …” (1964)
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A few facts : changing times …
It’s even more true today … at a never-ending increasing pace …
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A few facts : changing times …
Technology
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A few facts : changing times …
Finance
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A few facts : changing times …
Government policies
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A few facts : changing times …
Environment
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General trends / Technology
Miniaturization
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General trends / Technology
Mobility
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General trends / Technology
Interactivity
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General trends / Technology
Convergence
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General trends / Technology
Run or die : many companies/industries have been fossilized …
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General trends / People
World population still growing fast
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General trends / People
Increasing poverty … Even in developed countries …
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General trends / People
Population getting older in western countries more computer “litterates”
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General trends / new emergences
Emerging countries : BRIC Brasil, Russia, India,
China …
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General trends / new emergences
Emergence of a collective/citizen consciousness regarding environment pushing governments
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General trends
Times they are changing … at a greater pace !
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General trends
Brownian motion & Chaos are part of SME’s everyday life.
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General trends
State of disorder leads to unpredictable systems …
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General trends
“The best way to predict the future is … … to create it !” – Alan Kay
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Times they are changing …
Remember Bob Dylan : “Then you better start swimming or you’ll sink like a stone …”
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Times they are changing …
To move and breathe, you’ll need … … SME’s oxygen …
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Times they are changing …
Today, what SME lack the most is CASH !
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No recipe … but a few key ingredients …
1) Prove your target market Good market good products …
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No recipe … but a few key ingredients …
2) make simple and ergonomic “Making things simple is probably
the most sophisticated challenge” - Steve JOB
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No recipe … but a few key ingredients …
3) Focus on innovation and protect it. IP is paramount. IP creates value IP builds barriers to entry Beware : IP granted is just the beginning
…
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No recipe … but a few key ingredients …
4) Cost must be an obsession As well as quality …
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No recipe … but a few key ingredients …
5) Bet on convergence Always anticipate …
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No recipe … but a few key ingredients …
6) Religion must be : SELL /$/ SELL /$/ SELL “Selling or dying” – David Ogilvie Focus on sales functions Don’t wait until your product is 100% ready … … it will never happen ! Learn from the field ASAP …
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No recipe, but a few key ingredients …
Develop/adopt financial partners
Bring confidence to your business supporters / shareholders …
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No recipe, but a few key ingredients …
… but don’t loose your time if you don’t feel them enthusiastic …
Not to forget Business Angels …
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No recipe, but a few key ingredients …
Develop your team and your partnerships : “ If you are looking for results next year, grow seeds. If you are looking for fruits
within 10 years, grow trees. If you are looking for results for life … grow people.” - Chinese proverb.
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No recipe, but a few key ingredients …
Do not ignore China : Can be wonderful partners … … As well as formidable
competitors … More than cost reduction,
Chinese firms bring …
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SME gazelles
“Every day, in Africa, a gazelle wakes up and knows that it must outrun the fastest lion to live.
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SME gazelles
Every day in Africa, a lion wakes up and knows that it must outrun the slowest gazelle to live.
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SME gazelles
It really doesn’t matter whether you are lion or a gazelle, either way, you’d better run !” – African proverb
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May the SME gazelle become a lion !
Be ambitious :
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