Map moving advertising platform

we made the first moving advertising panel

MAP

DOT is the symbol of Piraeus and so

we declare it the bank's spokesman in

a funny and engaging way.

With help from MAP, we put DOT on the

street to catch people’s attention.

With a happy and positive voice, DOT

became the solution finder for Piraeus.

DOT on MAP

DOT & MAP – Engagement Mechanics

MAP - Impact Evaluation Research

• The mobile means of communication proved to be successful in engaging with people and having

their sympathy while shopping in AFI Mall Cotroceni, Bucharest.

• MAP’s impact was greater when it was mobile, then when it was static.

• It was something new and it immediately caught people’s attention. They were curious, stared for

5 seconds and searched for the message to understand the campaign

• A lot of people smiled seeing the mobile gift because it brought joy. Some were tempted to touch

it. The children were particularly attracted by it, drawing the parents towards the object.

• His movement was the key factor that generated the public’s interest in reading his message.

• MAP’s shape was the first element which made the public look interested.

Evaluation by shortCUT research in Afi Palace, Bucharest, December

2012

Tehnical Details

• Perfect for 2D or 3D special advertising projects;

• Operated by remote control;

• 100% safe – No damage risk to people or objects

• More than 8 hours autonomy

• Can be operated outdoor or indoor