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As presented at The Texas Bankers Association's Emerging Leaders conference, October 2014
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Texas Bankers Association
Emerging Leaders Conference
October 2014
Making the mostof LinkedIn
Hello
Hello
pinterest.com/sundininc/interesting-reads-linkedin
About LinkedIn
expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats
100 million in the United States
2nd most popular social network
40% check LinkedIn daily
Founded in 2002
About LinkedIn
Personal Branding Research & Opinions News & Items of Interest Recruiting New Business
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
Sales reps that rapidlyresponded to trigger events via social media saw a 9.5% increase in annual revenue.
Your Profile
Your Profile
11% more likely yourprofile will be viewed
Your Profile
Your Profile
Your Profile
Your Profile
HeadlineHeadlineHeadlineHeadline
TitleTitleTitleTitle
Your Profile
Your Profile
www.linkedin.com/in/homeloansbyherbziev
Your Profile
I am a mortgage banker who is passionate about building relationships with clients, realtors and financial professionals to help people buy their dream homes.
I have earned a reputation with customers and real estate professionals as a mortgage banker offering exceptional customer service by offering helpful advice to all individuals involved in our real estate transactions and communicating with everyone throughout the loan process.
The relationships I develop go beyond just the next transaction and upholds my commitment, to be recommended as the “lender you can trust” by every customer we serve and to be a well educated mortgage professionals that places great value on customer service and even greater value on building relationships with customers.
www.linkedin.com/in/homeloansbyherbziev
Your Profile
www.linkedin.com/in/kristinsb
www.linkedin.com/pub/roger-sundin/3/a81/229
Your Profile
Your Profile
Crisp, clear photo
Summary – What’s Your Story
Publicize
Headline vs Job Title
Review RegularlyOops!
Connections
Connections
Jobs
Groups
Education
Connections
Connections
“I’d like to add you to my
professional network.”
“I’d like to add you to my
professional network.”
“I’d like to add you to my
professional network.”
Connections
Got your linked in message. I prefer communicating through regular
e-mail. I'm sure you can educate me otherwise :)
Connections
Connections
Request
Avoid the Generic
Accept
Recommendations and Endorsements
Recommendations and Endorsements
Request
Reciprocate
Update
Recommend Subordinates
Overstate or Inflate
Edit
Recommendations and Endorsements
Groups & Associations
Groups & Associations
Groups & Associations
Ask
Answer
Engage
Sell, Solicit or Annoy
Groups & Associations
Sharing
“The best reps are not just present in social media, they position themselves as credible and influential sources in
customer networks.”
10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
Sharing
20 posts per month can helpyou reach 60% of your
unique audience.
/blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
6 out of every 10 LinkedIn users are interested in industry insights
Sharing
http://blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
Sharing
Company Pages
Employee News
Bank News
Job Opportunities
Select Products & Services
Curated Content
Company Pages
Industry Insights
Company Pages
Company Pages
Articles & Links
Company News
Personal News
Financed Projects
Press Releases
Products*
Job Openings
Company Pages and Sharing
Ignores the rules
Too personal
Ask!
Sharing
Companies
Companies
Companies
Companies
What’s Next
What’s Next
Thank You
Kristin Sundin BrandtPresident
LinkedIn.com/in/KristinSB kristin@sundininc.com 508.650.9668
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