Make Your Website Work for You!

Tania Chammahttp://en.marcschillaci.com/

Make Your Website Work for You!

Diapo classique Who are you trying to convince?

- Existing customers

- Prospects- Professionals

Don’t forget to aim for your target

Illustration by LarryLens

How are you trying to convince them?

- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services

Content is King

- Write rich descriptions- Think keywords- Use quality images

Your site is your best and only salesman!

Content is King

- Write rich descriptions- Think keywords- Use quality images

Your site is your best and only salesman!

Get people in the door...

And quick!

- Blog- Keyword campaigns- Price comparison services

Illustration by Marijnvb

Who are you getting through to?- Put your conversion

funnel to work for you

Illustration by photosyn

- How many people

come to your shop?

- How many make it

to the shopping cart?

- How many buy?

- If they don’t buy, where do they drop out?

Work the Conversion Funnel

Illustration by pdplay

Illustration by pdplay

Where are they coming from?-Track customer origins

Why?- ROI.....

Diapo classique

Analyze your ROI and RFM

Analyze your ROI

- Analyze- Optimize campaigns

(keywords, news- letters, banners, etc.)- Weed out the bad- Invest in the good

Optimize your site and your

strategy

loyalty Develop LoyaltyCommunicate with your customers!

Convince them to come back!

- Newsletters- Special offers- Guest book / Testimonials- Blog- New products

Illustration by vjeran2001

Tania ChammaOxatis UK Country Manager

Site: www.oxatis.co.ukBlog: http://en.marcschillaci.com

Any Questions?