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Group Project for the book Made to Stick
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KristinKlein
JamieGrzebielucha
Kristen Koppers
ShawnaFerreira
Stacey Gonzales
BradPitt
ourpresentati
on will STICK with you
Look at the following images….
Do you know the company’s motto?
The Kidney HeistThe Kidney Heist
By: Chip Heath & Dan Heath
Six Principals of Sticky Ideas
SimplicityUnexpectednessConcretenessCredibilityEmotions
Stories
SUCCESs
Why do some ideas stick?
Find a way to communicate an idea, so people will listen and
care!
Write down a proverb.
Write out the meaning of the proverb.
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