Made to Fail: 13 secrets of successful start-ups

What’s the point?

• So much business advice is so bad

• Too many entrepreneurs fail

• Because we need more successful entrepreneurs, not more entrepreneurs

• [And failure is really, really horrible]

How I f*cked-up my start-up

The start-up process

Then what?

• Takes too long to find out it doesn’t work

• You’ve no story to tell customers

• You’ve no money to fix it

So what do these have in common?

Hairdressers Cooking sauces

Mobile app developer

Electricity conducting paint

13 secrets of smart entrepreneurs

#1 You have to be right for the business

#2 Being an entrepreneur is not a full time job

#3 Companies with bad names make more money

#4 92% of time on your business plan is wasted

#5 Love-struck entrepreneurs lose money

#6 Making money doesn’t wait

#7 Copycats succeed quicker

#8 Nimble start-ups lack purpose

#9 Think inside the box

#10 Accumulate to speculate

#11 Good enough is good enough

#12 It’s not about the money

#13 You can work too hard