Lodi Roadshow - Sell More Wine in Your Tasting Room - Scott McCormick - Vin65

In Your Tasting Room

Sell More Wine

1. Understand the permission ladder

2.Understand the Permission Ladder

Active outreach and networking plan

Visitor

Print collateral

Visitor

Customers are our Friends

Visitor

Drive the right traffic

Visitor

Staff

1st time buyer

1st time buyer

Ask for the sale

1st time buyer

Know when to throw in the towel…But don’t give up too quickly

1st time buyer

Understand the Permission Ladder

2. Empower your Staff

1. Empower your Staff

3. Provide a unified experience

Think of the customer experience

Secret Shop

Actionable Items

1. Empower your staff2. Understand the permission ladder3. Provide a unified experience

Sell More Wine

sales@vin65.com

Sell More Wine

Hello My Name is

Scott McCormick

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

5

10

15

20

25 1st time buyer

Repeat Customer

Club Member

The Dating Relationship

Club Member

Make it Appealing

Monitor social media

The danger of reliance on ROI

4Select as POS that’s customer focused

Use your POS as a toolin your tasting room

Sell More Wine

But What About Why?