Local yet global

Karol Zielinski / paylane.com

E-businesslocal yet global, from a PSP perspective

At the beginning

We took care of online payments for global

businesses

... few years later

Global business.

There is no such

a thing

We realized that we need to offer turn-key solutions for

businesses working on domestic markets

First...

Next...

Right now...

Right now we know what’s the difference

between markets (countries)

It’s not only about the payment methods

but of course it’s extremely important to know which are the preferred payment

methods on specific market

If you’re going to sell on any domestic market...

you need to prepare yourself

it’s almost like building new company

Step 1dedicated offer

Payment methods

credit cards are not so popular everywhere

Payment models

recurring paymentsone-click

storing credit card details

CurrenciesEURUSDGBPNOKSEK...

Step 2brand building

Languagewebsite

merchant panelcustomer support

Local entity,subsidiary

Polish/German/UK company prefers to cooperate

with Polish/German/UK company

Local regulations

PSDFSA/KNF

other... NBP, GIODO, HMRC

Marketing

domainsocial media, SEO, SEM, e-mail marketing,

bannersblogs, websites

What’s the biggest challenge?

What’s the biggest challenge?

Best partners

karol.zielinski@paylane.com

http://linkedin.com/in/karolzielinski

http://facebook.com/karolzielinski

Thank you very much!Karol Zielinski, paylane.com