Local Business Marketing: Growing Your Social Media Community with Email Marketing

Strategy #1:Convert Your Marketing List into Followers

Individual Strategies From:7 Surefire Strategies to Expand Your Businesses Online Following

Your Email List is the Best Place to Start…

I. Using email contacts to grow social media following

II. Tools to help you reach out

III. Various ways to grow your community

IV. Next steps for merging social media and email marketing

• The people you want to reach out to:– Past or current customers– Interested prospects– Locally-based contacts– Partners/Vendors

Use your relationship with your contact list to expand their involvement…

Start Finding Relevant Social Media Contacts…

These are the best types of fans!

The Tools You Need to Reach Out to Your List…

Email marketing software is the best way to organize your businesses marketing list(s) and leverage your social media community through other email tools…

Ways to Grow Your Community: Email Blast

• Include in your email broadcast:– Reason to become apart of your online community

• Customer service• Educational content• Incentives

– Clickable links to your social media network pages• Twitter• Facebook

– “Forward to a Friend” button

Send out a broadcast to your list and ask them to become apart of your online community…

Ways to Grow Your Community: Newsletter

• Newsletters are ideal for social media– Frequently sent– Consistent visibility– Constant sign-ups

• Include clickable icons or buttons linked to social media networks

• Tell people to “join your network”

Ways to Grow Your Community: Email Signature

• Send an email, and gain a fan

• Include icons or hyperlinked URL’s to social media networks

• Leverage throughout your business

Take Your Relationships Online Through Email…

Leverage your current marketing list and every day email exchanges to grow your social media community.

For more ideas on growing your social network through email marketing, visit our blog:

http://www.surefiresocial.com/our-blog