Local Business Marketing

Local MarketingPUT YOUR BUSINESS ON THE MAPDRIVE TRAFFIC TO YOUR PRODUCTS & SERVICES

Just what is “Local Marketing?”

• Local marketing—also referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market (See also Community Marketing).

• In practice, local marketing can take several forms. Many local businesses directly contact consumers through mail, in-town events, local team sponsorships, or advertisements in the town paper. Hoping to not only attract new customers but to drive repeat business, a successful local marketing push allows a store to stake out a significant presence in local consumers’ mental maps of their communities.

Source: http://www.marketing-schools.org/types-of-marketing/local-marketing.html

Now that we got that out of the way…

It’s really 3 things:

1. Putting your business on the map

2. Getting referrals

3. Driving traffic to your products & services

Putting your business on the map

Your business is:

• Your Name• Address• Phone number

In short, it’s your NAP – Name, Address, Phone Number

Getting referrals

• Citations – other websites that mention your NAP

• Reviews – customers vouch for you (or don’t – and you need to fix that)

Driving traffic to your products & services

You WANT traffic to your website but, more importantly, to your store, shop, or office.

Right?

Well, how?

Advertising

Funny how nothing really changes.

You still need to advertise your business.

But NOT in the Yellow Pages or newspaper. You still can, you just won’t get a high ROI.

If not “traditional” advertising, then what?

Pay Per Click advertising!

• Facebook Advertising

• Google AdWords

We focus on ONE method:

Facebook Advertising!

Why?• Easy targeting• Inexpensive• HUGE ROI

In summary, effective local marketing is:

• Google My Business• Correct map location• Consistent NAP across all directories

Get on the map!

Free Local Marketing Report Card

Go here:

http://somolomarketing.com/reportcard

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