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Living with KKR
Citation preview
Campaign Report For
11th - 27th February
Synopsis
In Detail
Campaign Objectives
• To create awareness about the exclusive four part series on the reigning IPL champions Kolkata Knight Riders.
• Diverting people from the online community to watch the programme with interesting campaign to get maximum reach and viewership.
• To get more interaction on the social media platforms and encourage fans to participate actively on the page.
Core Strategy
• To build up on the fact that two BIG things are coming together on Discovery Channel i.e. Cricket and Bollywood.
• To highlight KKR’s transformation from a Motley crew of struggling players to the formidable champions they now are – As that was the theme of the series
• #DiscoveryLivingWithKKR was used officially to spread the message on Facebook and Twitter.
Facebook Insights
• Total fan growth during the campaign: 152,583
• Talking about on our Facebook page has increased to 105,531
• Average campaign reach for Living with KKR: 359,340
• Total reach for all the Living With KKR Posts: 6,788,288
Total engagement for the campaign:
• Total number of Likes on the Living With KKR posts: 33,548
• Total number of Comments on the Living With KKR posts: 1,123
• Total number of Shares on the Living With KKR posts: 1,154
Average number of engagement per post:
• Average number of Likes per post: 1,198
• Average number of Comments per post: 40
• Average number of Shares per post: 41
Facebook Insights
Facebook Talking About
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Weekly Talking About
After the campaign
Before the campaign
The talking about on our Facebook page increased from 75,455 TO
1,05,531
Facebook Growth
0
200000
400000
600000
800000
1000000
1200000
Number of fans
After the campaign
Before the campaign
The fan growth on our Facebook page had risen from 455,616 to
608,919
Teaser Phase
Likes: 673Comments: 40 Shares: 14
Likes: 384Comments: 2 Shares: 2
Pre-Launch Phase
Likes: 3,951 Comments: 162 Shares: 212
Likes: 1092Comments: 19 Shares: 34
Pre-Launch Phase
Likes: 1,132 Comments: 14 Shares: 61
Pre-Launch Phase
Likes: 5,412 Comments: 283 Shares: 213
Likes: 1,017Comments: 21 Shares: 36
Video Posts on Facebook
Likes: 1,187 Comments: 26 Shares: 35
Likes: 678 Comments: 27 Shares: 32
Video Posts on Facebook
Likes: 209 Comments: 3 Shares: 14
Likes: 213 Comments: 5 Shares: 13
Countdown Posts
Likes: 2,677Comments: 52 Shares: 87
Likes: 866 Comments: 16 Shares: 17
Likes: 977Comments: 16 Shares: 36
Launch Phase
Likes: 3,477Comments: 227 Shares: 151
Likes: 1,059Comments: 19 Shares: 58
Launch Phase
Likes: 1,166Comments: 27 Shares: 65
Likes: 1,013Comments: 23 Shares: 33
Likes: 1,105Comments: 37 Shares: 47
Launch Video Posts
Likes: 794Comments: 19 Shares: 16
Likes: 252Comments: 5 Shares: 2
5 Lakh Fans
Likes: 1,653 Comments: 26 Shares: 105
6 Lakh Fans
Likes: 1,317 Comments: 122 Shares: 22
KKR Reposts
Likes: 559Comments: Shares: 47
Likes: 1,072Comments: 27 Shares: 50
Likes: 882Comments: 12 Shares: 32
Positive Response
Twitter Insights
• Timeline Deliveries: 14,129,692
• Reach: 1,325,979 (More than 1.3 Million people on Twitter)
• Number of Tweets: 10,285
• Contributors: 1,124
• Number of followers increased: 770
Pre-Launch Tweets
Pre-Launch Tweets
Pre-Launch Tweets
Pre-Launch – Twitter Response
Live Tweeting
Live Tweeting
#DiscoveryLivingWithKKRTrending
#DiscoveryLivingWithKKR was trending in
India and Mumbai for one hour after the first
episode of the show
YouTube Videos
YouTube Videos
Video Titles Views Likes
Living With KKR - Promo 3,170 25
Living With KKR - Exclusive Promo 104,719 53
Living With KKR - From Tears to Triumph 3,996 28
Living With KKR - Promo 1,893 10
Living With KKR - Kolkata 112,597 30
YouTube Videos
Video Titles Views Likes
Living With KKR - Exclusive Clip 2,895 23
Living With KKR - SRK Missed Call 846 10
Living With KKR - SRK Message 2,834 28
Living With KKR -- IPL Auction 982 10
Living With KKR -- Gautam Gambhir 1248 13
YouTube Analytics
YouTube Views
YouTube Demographics
#ThankYou
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