Lived it Lecture with Dorothy Engelman: Entrepreneurship 101

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Dorothy Engelman, Senior Partner and Owner, q Media Solutions; Founder, Getinvolved.ca Recently named as one of Canada’s Most Powerful Women by the Women’s Executive Network (WXN), Dorothy Engelman combines the business savvy of the Fortune 500-connected digital entrepreneur with the passion and heart of an inspirational storyteller. A former documentary film producer, she is co-owner and Senior Partner of Toronto-based q media solutions, creating programming, commercials and integrated content for clients. An active volunteer, Dorothy parlayed her expertise and that of q media into the creation of getinvolved.ca, a social web community that matches organizations and individuals who want to make a difference. This is part of a series of “Lived It” lectures in the program, sessions that offer a great opportunity to hear firsthand and ask questions about the experience of starting up an innovative company from people who have seen it and done it.

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Dorothy EngelmanCo-Owner, Sr. Partner

Innovation (social or not)

Innovation is a formula with no right or wrong answers. So while it’s based on math, for me, it’s really a mysterious alchemy of…

A+T+RN=SI

n

A= Accidents T= TimingRN = Relationship between nature to the power of nurture = SI Innovation or social innovation

n

A= Accidents

T= Timing

RN = Relationship between nature

n

to the Power of n: nurture

= SI Social Innovation

Starting q media with my husbandwhich lead to development of our

business model

7?’s 7 Lessons

Question 1What is the value of your

idea? If you build it will they

come?

Lesson 1: The idea is not the big

idea. Execution is the big idea. Execution makes the big

idea successful.

Question 2 Is there an entrepreneur

in your DNA?

Lesson 2: Know yourself and figure out who and what skills/expertise you are

missing. Age? Experience? Or someone that balances or

complements you for, or against risk.

Question 3 What is your risk

tolerance?

Lesson 3: You have to take risks, emotional,

personal, professional and financial risks to build a business, or create an

innovation.

Question 4Do you have the

perseverance to make it over the long-haul?

Lesson 4: It’s hard. It’s okay,it might take you 2 or 3 attempts

before you find your way.

Question 5 Do you know how to

collaborate?

Lesson 5: Collaborating internally and with like-minded partners is critical to succeed in a social enterprise.

Funding /Outreach /SustainabilityEngage all potential stakeholders

Private/Public/NFP

Question 6 Do you know why you want to start

a business? What do you want from the

business?

Lesson 6: Before you start a venture with

group, or on your own, reflect on your own values. Know what you

want out of the business. Fame? Fortune? Change the world?

Question 7What kind of business do you want to build? What kind of culture do

your want to create?

Lesson 7: It’s not personal. It’s business.

Wrong. Ridiculous. Your enterprise is an extension of

who you are and your values.

Conditions for Success 1. Technology.2. Network.3. Team.4. Research.5. Resources.