Live Video on a Budget

SocialFreshLiveVideoonaBudget

SavannahPeterson@SavIsSavvy

SavannahPeterson.com

Lovelytomeetyou,I’mSavannah

@SavIsSavvy-SavannahPeterson-SavvyMillennial

PSA#1:The(story)channelisfree

•  1minuteofvideo=1.8MillionWords–Forrester’sDr.JamesMcQuivey

•  80%ofbrandaudiencespreferlivevideotoanyothertypeofsocialpost

•  Videoisshared1200%morethanimagesandtextcombined

•  75%ofexecuVveswatchworkrelatedvideocontentononbrandsiteseveryweek

Thesestats+58morethankstolivestream.com@SavIsSavvy-SavannahPeterson-Savvy

Millennial

Startthinkingaboutanaudienceyouwanttoreach…

•  Insertfunpictureofrelevant/Vmelyaudienceorniche

•  InsertmostrelevantLivestream

What’sUniqueAboutLive?

•  Easiertocustomize•  Easiertoengageindividuals•  Easiertonews-jack/beVmely•  1-takeproducVon•  Createsacontentevent

PSA#2:Anyone(whowantsto)CanDoLiveVideo(forcheap)

@SavIsSavvy-SavannahPeterson-SavvyMillennial

Prep,CameraConfidence,Tools

•  Theequipmentyouneedisinyourpocket•  Naturallight&windowsareyourfriend•  PracVcetalkingto/interviewingafriend(*bonuspointsifyouinvitethemtoyourshow*)

•  Scheduleandshare•  Whenyougetstuck,takeadeepbreath

QuickStory/ExampleTime

•  InsertWomen’sMarchLive•  InsertFordVR•  InsertSword-fighVng(screenshots)•  Explainwhentogolive:– Events&Announcements–  Interviews(bothpreppedandimpromptu/greenroom)

– Weeklyrecaps,behindthesceneslooks– Andwhennotto…<shower,drunk,etc.>

RapidStoryboardingTime!

•  Breakintogroupsorsmallteams•  IdenVfyyourmessageandpitch– Buildtrustandbehuman– Whatneedsdoyousolve?– Whospecificallyareyoutryingtoreachtoday?– ClosewithaCTA

(10Minutes)

Quick:30PitchofVideoIdeaDowhatworksforyouraudience-not

whatworksforothers

@SavIsSavvy-SavannahPeterson-SavvyMillennial

Remember:ItStartsandEndsw/YourAudience-EngageThem

•  They’rewhyyou’rehere•  They’rejustlikeus•  Askthemallthethings– Whereareyouwatchingfromtoday?– Whatisyourbiggestpetpeeveabout?– Whatareyoucurioustolearntoday?...Yougettheidea.Nowgomakeavideo!(15minutes)

@SavIsSavvy-SavannahPeterson-SavvyMillennial

Regroup+PSA:WheninDoubt,GoOff-Script(andAddCuteAnimals)

@SavIsSavvy-SavannahPeterson-SavvyMillennial

ClosingThoughts

•  Stopworryingaboutvanitymetrics,seriously•  Solveneeds.Needsmakeforbeoerstories.•  Audiencesizedoesn’tmaoer,theirlevelofempowermentdoes.Gettoknowthem.Tagfriendswhomaybeinterested,it’sokayJ

•  Lifeisn’tscripted,yourlivecontentdoesn’tneedtobeeither.Done>Perfect.

•  Havefun.Geqngcomfortableoncameraishard-it’smuchbeoerwhenyoulaughalot.

@SavIsSavvy-SavannahPeterson-SavvyMillennial