Lecture 14: Product Management

Duke ECE 490L: How to Start New Ventures in Electrical and Computer Engineering

Poornima Vijayashankerpoornima@femgineer.com

Jeff Glass jeff.glass@duke.edu

Akshay Rautar118@duke.edu

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Review

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• Collect Feedback from Customers

• Create Team Alignment

• How to Create Product Roadmap

• How to Pick Features for a MVP

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Announcements

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• Lab 3 is out!

• No office hours next Wednesday.

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Idea Summary

Review Session:Wednesday October 23, 2013

DUHatch

Sign up for a session here!

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Agenda

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• Breaking down stories into features

• Prioritizing product development

• Process for shipping consistently

• Exercise

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Process.

Customer Discovery

Release.

Build.Measure

Rework Usability TestingProduct Roadmap

Feasibility given resources.

Feedback

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Sept 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012

ProductDevelopment

Optimize Attendance

Monthly Email Summary

Payment Gateway Integration

Reporting for Tax time

Integrate with QuickBooks

Customize reminder emails for member retention

Multiple Login Scheduling Integrated with Online Store

Business Benefit

• retention• re-engagement

• new customers• new source of

revenue based on % transaction

• retention• new customers

• retention• new customers

• retention• new customers

• new customers• larger studios• increase 

revenue

1. Infrastructure 2. New Features 3. Customer Requests

Business Goal of Feature

ANATOMY OF A PRODUCT ROADMAP

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Business Goal

Feature

Story

Mental Models

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Mental Models

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• Interview user segments

• Collect feedback

• Comb for tasks

• Looks for patterns

• Match personas to tasks

• Tasks become stories

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Yoga Instructor Teaches yoga.

Takes attendance.

Asks for payment.

Yoga Studio Owner Teaches at one studio.

Travels to teach yoga.

Tasks

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We want people to sign up!Business goal: user acquisition

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Sign up formFeature:

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Persona (mental model):

Yoga studio owner

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Tell me a story.

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As a yoga studio owner, I’d like to sign up for site that let’s me take attendance.

High Level Story:

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Need to get a little more granular.

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As a yoga studio owner, to sign up the sign up form needs to ask me for valid email and strong password.

Story:

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1 story becomes multiple stories.

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As a yoga studio owner, to sign up the sign up form needs to ask me for valid email and strong password.

Story 1:

Story 2: As a yoga studio owner, if I enter an email address that is already in use I need to receive a warning. Story 3: As a yoga studio owner, if I enter a password that isn’t strong I need to receive a warning.

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We need to prioritize.

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To prioritize need to factor complexity.

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What is complexity?

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Complexity is the relative difficulty of building.

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Shipping consistently is about putting a process in place.

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Storytime: process.

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Your process will evolve.

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Expect it to!

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“You have to be agile in your approach to agile.”

John QuinnVP of Engineering at Gilt Group

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Scope creep.

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AGILE MANIFESTO

overCUSTOMER COLLABORATION

CONTRACTNEGOTIATION

overINDIVIDUALS AND INTERACTIONS

PROCESSESAND TOOLS

overRESPONDING TO CHANGE

FOLLOWING APLAN

overWORKING SOFTWARE

FULLDOCUMENTATION

INVEST INAUTOMATION

ANDASYNCHRONOUS

over

over

over

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3 user story buckets

SomedayBacklogCurrent

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Tools

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Prioritizing Stories

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• Building the basics.• Breading down stories into basic components.• Handling scope creep• Re-prioritizing stories.• Test (internally) + Ship + Test (early adopters)

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Someday: unsorted storiesBacklog: prioritized stories

Current: started stories

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Demo.

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PRODUCT DEVELOPMENT 36

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Bugs.

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Process.

Customer Discovery

Release.

Build.Measure

Rework Usability TestingProduct Roadmap

Feasibility given resources.

Feedback(Improvements and Enhancements)

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Understand your speed.

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Understand your team’s speed.

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Ship Product

Fundraising

Scale Customer Acquisition

Grow a TeamBuilding a Sustainable Business

Iterate on Product

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Break it down to the most basic value proposition.

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KEY OBJECTIVE(S) AGENDA

RESOURCESDELIVERABLE

EXERCISE

Understand how to build a feature within the context of a business goal, and break it down into stories.

10 minutes

1.Choose a business goal from last week’s product roadmap exercise.

2.Pick one feature.3.Break the feature down into stories.4.Highlight scope creep!

Stories for one feature. Sprint.ly

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Review

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• Breaking down stories into features

• Prioritizing product development

• Process for shipping consistently

• Exercise

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