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What is the Lean Startup?(and why should I care?)
Hank HorkoffBarcamp ShanghaiJune 12, 2010
“Part or all of Plan A is wrong”
Source: Getting to Plan B, Komisar and Mullins
What is the Lean Startup?
• The Lean Startup is the disciplined approach to imagining, designing and building new web & mobile software products.
• Lean Startup principles standardize common startup practices which incorporate best practices from other entrepreneurs, thereby reducing startup risk.
• A “practical MBA” for entrepreneurs
中国精实创新网 http://leanstartupchina.com
Stages of a Lean Startup
The Search for a Business The Growth of a Business
Customer Discovery
Customer Validation
Customer Creation
Company Building
中国精实创新网 http://leanstartupchina.com
Goal: Minimize time through the loop
IdeasIdeas
CodeCodeDataData
BuildBuild
MeasureMeasure
LearnLearn
The Customer Discovery Process
Source: Ash Maurya, Practice Trumps Theory
Goals of Customer Discovery
• Think through you idea & assumptions• Whose problem are you solving?• What is the minimum viable product (MVP)?
中国精实创新网 http://leanstartupchina.com
Links:http://leanstartupchina.com (中文 )
http://steveblank.com http://startuplessonslearned.comhttp://ashmaurya.com
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