Launching an idea challenge in your company in five easy steps

Twoor.

The “How might we…” Company Mission: Catalyze innovation

through maximizing engagement

for our employees

How: Launch an Innovation Challenge In your Company in Five

Easy Steps

Public Challenges – any user can contribute ideas, tag, add comments Typical use: Large groups: A Community Challenge, a Social Challenge. Typically log on via the facebook ID Private Challenges

Designed For a Company or Business Line Challenge, or an Association or Event. Only users with a certain e-mail domain address can contribute. Login via the company email ID.

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1. Creating a Company specific challenge

• When creating the challenge, instead of selecting “Anyone” can participate, select “Any person with the same e-mail domain as this user”

• Remember to use your work e-mail address when you register

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2. Idea Challenge is created…

• and is visible only to users with the user ID associated with the e-mail from that domain

• Example: only users with the email address from xxx@ibm.com can see the challenge

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3. Send the challenge private URL to your participants

Team -

Our Event mobile app, and our survey mobile app have gotten rave reviews from our enterprise customers. Our challenge is now to find the next mobile app, to continue our series...looking for your ideas.

The best idea will be rewarded with an IPad 3, so please make sure that you give your best idea. We've partnered with Twoor.com, a platform that will help us with the idea submission, the comments on the ideas, and the ranking of the idea.

What is the next mobile app that we should design, develop and launch?

Please go to https://twoor.com/challenge/detail/id/xxx, create a user ID using your work e-mail (@work.com), and enter your best idea.

George Burns

Director, Business Development

• Offering a reward for the best idea is a common Best Practice

• More importantly, ensure that your team knows that the Sponsor will act on the top ideas

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Idea Challenge Visible to the Employees

• Employees signing in Twoor platform with the work e-mail will see their Company Challenge, and can start contributing ideas or comments

• We have a special technology that prevents users to become “too creative, too quickly” – some users will see that they cannot contribute anymore that day

• Important - No other users can see that challenge, unless they sign in with that e-mail domain

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2. How it works- Invite Challenge participants

• Very important – who is the Sponsor?

• Sponsor needs to be visible

– Ideas will be acted upon

– The sponsor will ensure funding for the top ideas

• Who are the participants – Public challenge (everyone can

participate)

– Only employees with a certain e-mail address format can attend (abc@ibm.com)

– A private group, entered as a set of e-mail addresses

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3. How it works- Invite Challenge participants

• Very important – who is the Sponsor?

• Sponsor needs to be visible

– Ideas will be acted upon

– The sponsor will ensure funding for the top ideas

• Who are the participants – Public challenge (everyone can

participate)

– Only employees with a certain e-mail address format can attend (abc@ibm.com)

– A private group, entered as a set of e-mail addresses

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4. Challenge participants submit ideas

• Participants submit their own ideas, via a simple form

• Or comment on others’ ideas

• Participants can “subscribe” to challenges and ideas

• Similar / Associated ideas are shown to participants, to further increase participation and ideation

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5. Participants rate ideas, and add to them

• Participants can rate ideas (Likes, Potential Value, Estimated Cost)

• Participants comment on ideas

• Over time, best ideas surface to the top

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Focus the solution on the innovators…

Build Teams Recruit from across the

company or let them find

you.

Connect Tags locate those with

similar interests. Make

connections

Grow ideas Evolve your idea by

capturing notes, todos,

documents, and links to

relevant information.

Collaborate Take advantage of the

collective wisdom of the

company through

comments and discussion. What happens?

12 *for citations, see last slide in the appendix

Increased Quantity of Innovation

• Ideation up 1,000%, Participation up 500%

Increased Quality of Innovation

• Collaboration with experts in the “tagged” areas

• Leads to diversity of thought, and better solutions

Translated into better Time to market

• Idea went from napkin to beta in 90 days

• We were able to lift and scale from another business unit

Engaged and Delighted Employees and Partners

• Renewed belief in your company ability to be a leader in innovation

• Value added outlet for creative employees

What really happens? Twoor catalyzes innovation through maximum engagement

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Twoor.com gets results by focusing on the needs of innovators and

sponsors

• Major problems addressed:

– People want to lend their expertise to projects matching their interests, but are unaware of opportunities

– Leaders must facilitate innovation, but have little time

– Little recognition of participation or contributions

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Ideas at your Company no longer languish, they flourish!

By creating a solution that works for innovators we have…

– Increased innovation participation by

500%

– Increased ideation by 1000%

– Released 10 ideas to beta

– And delighted our employees

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And we make it cost $500 per challenge ?

And we make it five minutes to

launch a challenge

And provide all the best in class processes to sponsor and users

along the way

What happens?