LABEL.ch - Marketing - content is king - EN

CONTENT IS KING

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People are looking for information!

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THE TIME OF EMPTY WORDS IS OVER

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Content is key.

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Produce educative content, reinforcing trust.

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COMPANIES MUST ENGAGE

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It’s not about volume, it’s about producing specific and interesting contents.

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BECOME A PUBLISHING COMPANY

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Facilitate the exchange and «remix» of these contents.

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BUT ALSO

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CONTENTS BUILD TRUST

BLOG

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Starting point for a good content strategy:

• facilitated production, syndication and share

• search engine efficiency

• easily adjustable and spreadable → articles, workshops, ebooks

• centerpoint to your publishing spirit

SOCIAL MEDIA

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Make the most of every opportunity to make your profile known

• on facebook, LinkedIn, etc, but also inside communitiesand groups specifics to your activity

• build a profile rich with information

• crossed links with your other platforms

• images and videos directing back to your site and/or blog

COMMENTS AND RATINGS SITES

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Even though you can never have a complete control over this media category, ignoring it can be damaging to your brand:

• be pro-active

• monitor these channels agressively

• Yelp!, MerchantCircle and CitySearch

• Google, Yahoo and Bing also authorize them

TESTIMONIALS

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Client testimonials represent powerful contents:

• multiple formats- written- audio- video

• add trust