LABEL.ch - Facebook for business - EN

FACEBOOK FOR BUSINESS

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• 700+ mios members and 700’000 new users per day

• 11 hours per month is the time spent on Facebook

• 54 likes and 9 comments on average per publication on a fan page

• 33 mios is the number of fans record for a brand

• 30 mios of contents are shared per day

• 38% of shared links on the web take place on Facebook

• Nr. 1 of display advertising in the United States with 2.19 billion incomes expected in 2011

FACEBOOK IN NUMBERS

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Facebook for business is a new help topic for businesses. It helps Business to use and share Facebook’s marketing tools.

A short introducing video is available.

FACEBOOK FOR BUSINESS - DEFINITION

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• Pages

• Ads

• Sponsored Stories

• Platform

4 MAIN SECTIONS

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PAGES

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Facebook pages are dedicated both to private companies, public organizations, artists and musical groups. Like profile pages, we have sections for photos, events, notes, links, infos, videos and of course the wall that is the main interface between you and your fans.

PAGES - DEFINITION

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• Set up your page

• Develop a good strategy

• Build a community

• Understand the tools of telemetry

• Plan your content

PAGES - TIPS FOR...

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ADS

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With Facebook ads, you can develop your community, create engaging advertising and customizable messages. The targeting is extremely powerful as it is possible to use criteria such as interests, education, employment or place of residence.

ADS - DEFINITION

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• Identifiy your audience

• Create a correct profile of your audience

• Design your ad

• Manage your budget

• Monitor your ads stats and reports

ADS - TIPS FOR...

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SPONSORISED STORIES

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Sponsorised stories can be seen like word of mouth. When one of your friends has interacted with your fan page, sponsorised stories appears in your news feed. 5 opportunities of targeting is available:

• Page like story

• Page post story

• Page post like

• Check-in story

• Apps used and game player story

SPONSORISED STORY - DEFINITION

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• Understand the concept

• Choose a story type

• Manage your budget and targeting criteria

• Generate more sponsorised story

SPONSORISED STORY - TIPS FOR...

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PLATFORM

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With modules and applications, it is possible to socialize your web environment. Facebook tips for you platforms are:

• Develop your own applications

• Integrate facebook social aspect in your website

• Use mobile tools

• Develop your activities with Facebook paiement credits

PLATFORM - CREATE A SOCIALE EXPERIENCE

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