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Social Selling Leveraging Social Media for B2B Sales
Teams
@kokasexton
| SLIDE :1
Social Selling Does Not Exist Without the Fundamentals
SLIDE :2
SLIDE :3
Sales Can Add Value and Build a Pipeline Using Social Media
| SLIDE :4
60% of decision
makers use social media
Sales and Marketing are not Aligned
| SLIDE :5
SLIDE :6
Empower Sales to be Super.
time
leve
l of
bu
yer
act
ivit
y
“I’m just downloading
stuff”
“We have a project”
“We’vemade a decision”
“I’m just browsing”
“We’ve shortlisted vendors”
awareness consideration purchase
online
“70% of the B2B buying process happens online”SiriusDecisions Inc.
| SLIDE :8
Know Your Customer
| SLIDE :9
Tools Used by Inside Sales
Do you really need more contact data?
Look for the Sales Triggers
SLIDE :11
SLIDE :12
When you can spot an opportunity while it’s still a blip, you have the ability to act.
| SLIDE :13
Emulate the Borg
Effective use of Sales Intelligence
| SLIDE :14
Something is wrong!
| SLIDE :15
| SLIDE :16
Get Social
| SLIDE :17
| SLIDE :18
Social networks are already in use by sales, teach them how to be awesome!
| SLIDE :19
Where do I start?
| SLIDE :20
| SLIDE :21
1:1 Marketing
| SLIDE :22
SLIDE :23
Engage in communities that discuss topics and issues that you can help with.
Share information that your prospects and customers want.
SLIDE :25Source: Lab42
| SLIDE :26
Customize headline
Add Websites
Add Twitter
Add Photo
The 5 Most Important Items to Update
Customize link
Join the next evolution of sales
| SLIDE :27
www.socialsellingu.com
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