Kentico Enterprise Marketing Solution Overview

James Tait, Kentico CMS Jamest@kentico.comThom Robbins, Kentico CMS thomasr@kentico.com

Welcome!

Agenda

Time Description10:00 – 10:30 Registration10:30 – 12:30 EMS Overview12:30 – 1:30 Lunch1:30 Close

Who are we?

http://www.kentico.com

Kentico CMS is one of the most comprehensive content management systems on the planet. With almost 7000 web sites in 84 countries and backed by a worldwide partner network it is used for everything from simple web sites to complex applications.

Kentico CMS is easy to install, simple to manage, scalable and reliable.

Some of our customers

See more at http://www.kentico.com/showcase.aspx

Motors.co.uk – 2nd most visited car sales site

Dell Retail portal

Twinings

BP

Discover Ireland

O2 blueroom

Knorr

Bentley

McDonalds

Royal Horticultural Society

British Airline Pilots’ Association

An industry imperative..

2011 to 2016 Interactive Marketing Growth (VanBoskirk, 2011)

Interactive marketing has quickly transformed and now includes and almost dizzying array of digital approaches from video to online newsletters to micro-sites and blogs designed to develop deeper relationships with customers

Customer centered interactive marketing MUST be a part of any successful marketing strategy!

The Kentico EMS solution…According to interactive marketing expert Joe Stanhope, “Organizations must proactively invest in integrating multichannel analytics, content management, and campaign execution to sidestep the inevitable long-term negative impact of siloed approaches on the customer experience and marketing ROI. The online marketing suite offers a solution to this challenge.” (Stanhope, Vittal, & Dickson, 2011)

By leveraging Kentico EMS, you can align the content, execution and analytics critical for successful interactive campaigns within a single integrated platform – speeding delivery and optimizing return on investment (ROI).

Kentico EMS is a complete customer experience management solution that provides all of the capabilities necessary to:• gain better customer insight• generate, manage and score leads• optimize user experience and

engagement• manage campaigns • evaluate conversions.

Kentico Enterprise Marketing Solution

Kentico EMS is customer centric marketing

MobileWeb

Introducing the Kentico EMS Platform

• Analytics engine• Reporting• Conversions• Campaigns

Web analytics & Reporting

• Contacts• Activity tracking• Accounts• Contact groups• Automatic grouping

Contact management

• Score rules• Dynamic evaluation• Potential clients

Lead scoring

• A/B Testing • MVT Testing• Content personalization

Web site optimization

• Portal engine integration• Users• Newsletter subscribers• E-commerce customers• On-line forms• Search

Integration with other modules

• Newsletters• Open e-mail tracking• Clicked links tracking• Bounced e-mails

E-mail marketing

• Web Content managent• E-commerce• Social networking• Intranet• On-line marketing

Kentico CMS 6

The On-line Marketing Loop

A/B testingMVT

Personalization

Contact Manager

E-mail Marketing

Lead/Engagement Scoring

Campaign and Conversion

Management,Web Analytics

Looking at the Kentico Enterprise Marketing Solution

Demo

Kentico EMS Architecture

Key Architecture Features:

Microsoft .Net 3.5/4.0 Microsoft SQL Server 200+ built-in web parts/controls Customizable authentication and security Active Directory integration Fully extensible with custom modules and

controls Visual Studio integration Full WebDAV support Health monitoring Support for the latest web technologies

like HTML5 and REST Support for Windows Azure