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2009 ANNUAL CONVENTION

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C’era una Voltaor

Once Upon a Time

A True Fable

2009 ANNUAL CONVENTION

Once upon a time there was a noble man

2009 ANNUAL CONVENTION

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He created a magnificent company. And then he created another

2009 ANNUAL CONVENTION

Together with his children, Riccardo and Federica, he decided to give the world TREND

2009 ANNUAL CONVENTION

He needed fierce and courageous soldiers to conquer the new world

Elena

Andrea

Marcello

2009 ANNUAL CONVENTION

They started small but they had big dreams, passion and perseverance

Elena

Andrea

Marcello

2009 ANNUAL CONVENTION

Elena

Andrea

Marcello

The Trend story needed to be told. Who better

than to tell the story than your virtual narrator? . . .

2009 ANNUAL CONVENTION

Elena

Andrea

Marcello

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...with Communication

ConsistencyCreativity

2009 ANNUAL CONVENTION

Elena

Andrea

Marcello

National consumer magazines

2009 ANNUAL CONVENTION

Elena

Andrea

National trade magazines

2009 ANNUAL CONVENTION

Elena

Andrea

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Newspapers

2009 ANNUAL CONVENTION

Elena

Andrea

Books

2009 ANNUAL CONVENTION

Elena

Regional magazines

2009 ANNUAL CONVENTION

Elena

International magazines

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

Blogs have tens of thousands of visitors.They have hundreds of thousands of page views. They have no geographical boundaries. They live forever.

2009 ANNUAL CONVENTION

Elena

Every month there is a Trend story to tell the press………..

2009 ANNUAL CONVENTION

Elena

And every month the press is smitten with Trend….

Along with print, the social web has emerged…..

“FEEL is amazing and groovy with cool pixilated patterns.It is tile with style, a clear winner, destined to be a favorite among the design savvy. The retro-chic collection has the right earth friendly credentials, firing up designer’s imaginations for new –wave applications. Let’s sing 100 Bottles of Beer on the Wall for the new Eco-mania!”

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

“Trend Q is glimmer glass, proving you can give a kitchen a face-lift without major surgery! A whopping 49 colors, glamorous, polished and jewel-like.”

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

“Wallpaper has an insane amount of patterns & colors, undeniably cool, serious inspiration and stunningly designed. A dizzily playful array that is exceedingly livable and flat out sexy. I can’t get enough.”

2009 ANNUAL CONVENTION

Elena

Along with print, the social web has emerged…..

This is not the end of the fable, this is only the beginning……..This is not the end of the fable, this is the beginning…