JetJaw Mobile Market Research

Web Technologies for Mobile Engagement

Mark Salsberry – CEO at JetJawJames Gardner – CTO at JetJaw

US Mobile Subscribers

NonSmartphone

Android

iPhone

RIM

Other

* ComScore, July 5

US Mobile Subscribers

* ComScore, July 5

An-droid, 13.8%

iPhone,

8.7%

RIM, 8.1%

Other, 3.7%

Skin in the GamePlatform Backer

iOS AppleAndroid Google

Blackberry / QNX RIMSymbian NokiaMeeGo Intel & Nokia

Bada SamsungWeb OS HP/Palm

Windows Phone 7 Microsoft

RisksBias

Cost

Approval

Time

assumption:you need an “app”

question:on which platforms

be skeptical

new assumption:more people

less bias

new assumption:

mobile is convenient

new question:how?

voiceSMSwww“app”

voice & SMSfuture = present

www & native apps

future = exciting

HTML 5+CSS 3+JavaScript

1. offline applications

2. local storage

3. CSS transitions

<audio><video>

<svg><canvas>

webGL

geolocation

what can’t HTML 5 do?

push notifications

audio and videocapture

not much else

App Store

1. write an app2. get it in app store3. ?????4. profit

I'm somebody now! Millions of people look at this book everyday! This is the kind of spontaneous publicity - your name in print - that makes people. I'm in print! Things are going to start happening to me now.

what can’t native apps do?

portabilitylinks

portability

iOSAndroidWeb OSBlackBerry v6+Windows Phone 7 w/ MangoMeeGoBadaMobile FirefoxOpera Mobile

links

http://example.com

www.example.com

click here

parable

</sarcasm>

We’re happy you shopped with us. We’d love to hear what you thought about the experience. To let us know, please follow these simple instructions:• If you have an iPhone, or iPad or iPod touch

• Open up the App Store• If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo,

Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names)• Open up the Android Marketplace. Note, your phone manufacturer may have

renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.

• If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad):• Open up the App Catalog

• If you have a BlackBerry Device with OS version 5 or higher:• Open up AppWorld

• Search for “Obvious Mobile Research Portmanteau”• Download Obvious Mobile Research Portmanteau. It’s free!• Open Obvious Mobile Research Portmanteau once it has finished loading• Click on the “Find Survey” button on the bottom menu (It looks like a magnifying

glass) if you are on an iPhone, iPad or iPod touch. Otherwise bring up the menu and select the “Find Survey” option.

• Search for “Joe’s Restaurant”• Open the survey “Joe’s Restaurant 2011”• Take our 2 minute survey.

We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please goto survey.example.com

We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please goto survey.example.com or text survey to 12345

We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please goto survey.example.com or text survey to 12345

We’re happy you shopped with us.  We’d love to hear what you thought about the experience.  To let us know, please goto survey.example.com or text survey to 12345

(( tap here ))

Then

Inbox (1,382)

Now

SMS

Bite-Sized Chunks

Squeaky Wheel

Customer Mix Feedback MixVocal Minority

Silent Majority

Silent Major-

ity

Vocal Mi-nority

Pinch, Pull, Pan = Painful

A little goes a long way

Right Wrong

Where is the Web?

roadmap

innovation

2007

AppleMicrosoft

Apple

Microsoft

Advice

roadmap

Those who cannot remember the past are condemned to repeat it.

-- George Santayana