It's Easy Being Green: Tips for a Greener Exhibit Program

It’s Easy Being GreenTips For A Greener Exhibit Program

History Of Green Exhibiting

• 2007 The first Eco Friendly exhibit was introduced

• EDPA formed a committee to create green standards for display construction and design

• IAEE created a committee to address environmental concerns in the industry

Where Has It Led Us?

• Great discourse

• Unfortunately in 2008 the beginning of the economic downturn hit the industry hard

• Few people were buying green

• Few suppliers invested in making green exhibits

Change Is Coming

• There are now dozens of suppliers of Green Exhibits and hundreds supplying green components

• A study conducted by the Bloom Group and Exhibitor estimates that there is a market of 9.25 Billion for green exhibiting

• Economic improvement has sparked the discourse once again

Barriers To Going Green

• Most of us WANT to be green

• In the past there were limited designs and suppliers

So What’s The Problem?

• “...and cost the same as traditional exhibiting options.”

• In other words, while most of us would “like” to be green we are not interested in investing the 20-30% more these exhibits traditionally cost

What Makes A Green Exhibit?

• Lighter weight

• Made from recycled and recyclable components

• Uses less power

• Does not contain toxic chemicals or products that are not biodegradable

Is Your Exhibit Green?

How Can We Make Our Existing Exhibits Greener?

• Replace Plywood with bamboo, Sorghum board, or Formaldehyde-Free “PureBond” for counters and counter tops

Change the graphic substrates to ones made from recycled soda bottles

Use LED Lights that are 10 times more efficient than comparable halogen lights

Reduce weight by making large graphic surfaces fabric made from recycled materials

Use Eco Carpet or Flooring now offered by dozens of exhibit flooring providers

Great Green Exhibit Design

The Green Features· Octanorm aluminum is 100% recyclable and manufactured from 60% recycled content

· Graphic Substrates are renewable, recyclable and sustainable

· LED lighting can reduce energy usage up to 90%

· Lightweight, configurable construction reduces waste and the environmental impact of shipping

Reconfiguring into several booth size options helps to Reduce & Reuse

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You don’t have to give up great design with Eco Metalli. Our entire line can be adapted to green standards with an added cost of 20-30% over our standard line

Eco Banner Stands

Make The Rest Of Your Program Green

• Promotional items

• Delivery of your message

Promotional Products

!Flash Drives Made From Recycled Paper

Plantable Seed Paper

Eco Friendly T-Shirts and Polos made from bamboo or recycled materials

Golf balls made from recycled rubber that have your branding

Pens made from recycled bottles

Delivering Your Message

In An Environmentally Friendly Way

Leave Your Brochures At Home

• Save Trees

• Lower your carbon footprint

• Great new Technologies that can control and send all of your digital media instantly and in some cases even gather leads at the same time

How Trade Group Can Help

• We offer a complete line of Green Exhibits and accessories

• We have a complete rental inventory that has less impact on the environment

• We have a complete line of green promotional items

• We can provide digital media technology that allows you streamline message delivery

Why Go Green?

• Promote your initiative to your clients and prospects letting them know your commitment to quality and the environment

• Improve company moral

• Keep up with competitors

• Feel Good!

Thank You!

• Webinar has been recorded and will be available on our website

• email any questions to me at malgilvar@tradegroup.com and I will compile a recorded response and email out to anyone that would like a copy

• www.tradegroup.com