ISES Social Media for Business

Social Media for Business:

Making Social Media Make Money

Tracy Antoltracyantol@gmail.com

@floridafrecks

Great Content

Mind Bending Social Media Stats• There are more than 3.5 billion pieces of content (web links, news stories,

blog posts, etc.) shared each week on Facebook

• 43 percent of all online consumers are social media fans or followers

• 53 percent of people on Twitter recommend companies or their products in their tweets

• The average American internet user watches 30 minutes of video online per day

• 35 hours of video footage is uploaded to YouTube every minute

• 200 million Facebook users access the service from a mobile device

• There are more than 5 billion photos on Flickr

• 45 million people view SlideShare presentations each month.

Great Content

Strategy: Great Content

Original Thought Provoking Content

Breaking News

Be An Authority

Expert Advice & Industry News

Build A Community

Strategy: Monetize Your Site

“Use the following steps to monetize your blog:

1.) Google AdSense 2.) Return to step one”

Sarthak Taneja

2

1.4 million◦# of new blog posts created every day

152 million◦# of blogs on the internet

590 million◦# of unique blog visitors in the US

77% ◦% of active Internet users read blogs

Technorati State of the Blogosphere Report

Strategy: Blog Monetization

The Facts The Site

$30 million net worth

1.7 million unique visitors per month

Almost 2 million Twitter followers

Strategy: Micro Selling & Twitter

400 million unique visitors per month Over 200 million Twitter users/profiles 100 million active users Half of active users login daily 55% of active users tweet via mobile device Over 230 million tweets per day WHO? 35 heads of state, 84% of politicians,

over 98% of US top 200 non-profits, over 87% of Billboards Top 100 musicians

Twitter by the Numbers

$250,000,000 raised online

$25 at a time

Follow people with Common Interests

www.twellow.com

Get a Glimpse Behind The Scenes

Make It Easy To Share

Make It Easy To Share

Web sites that have a Twitter share button on

web pages drive

7x more exposure to

those pages via social media

Strategy: Podcasting

Provide content before, during and after your event

Interview speakers, attendees and sponsors

A weekly show highlighting upcoming events and your creative solutions

Podcasting for Corporate Events

Strategy:Promote Your Service

My blog itself is not what I want to monetize. Its hard to do that. Its another tool to help get myself out there. Its my skills and knowledge I want to monetize. The blog lets people know I am out there, what I know and what I am doing. I treat it just like Twitter, Facebook, LinkedIn, podcasting, etc.

David Peck

Promote Your Service

What Are You Doing?

Strategy:Build Your List

Likes = Permission = House List

Help People!

Twitter Lists

RSS

Strategy:Web-optimized PR

Select 3 target phrases

1. Put release on your site

2. Blog about your release with link

Strategy:Reviews &

Recommendations

Strategy:Facebook Advertising

“Facebook served 25.8% of display ads and became the #1 Ad Publisher”

Facebook Ad Revenue Growth

.117% CTR

.101% CTR

.088% CTR

Same Landing Page For 2 Campaigns Google CPA $8.94 Facebook CPA $2.70

Strategy:Video Marketing

You Tube is the #2 Search Engine

Create a YouTube Channel

How To Videos

User Generated Content/Contest

Group Video Conference

Old Spice Twitter Response Videos

Great Content Blog Monetization Twitter Podcasting Promote Your Product Web Optimized PR Ratings and Reviews Facebook Advertising Video Marketing

Strategies To Promote and Monetize Your Website

1. Create a Facebook business page, get 25 likes and claim your vanity URL

2. Claim your listing on Yelp & Google Places3. Answer questions in LinkedIn4. Find 10 people to follow on Twitter5. Start sharing…Commit to a web content

schedule

FIVE Things You Can Do TODAY

Try ONE thing… Be my friend!

◦ Twitter.com/FloridaFrecks◦ LinkedIn/TracyAntol◦ Email: tracyantol@gmail.com

Speaking Opportunities

Consulting Business