Intersail- Lean Startup Machine NYC

Making Sailing Vacations Affordable

Social Match

Spain: Balearic Islands Italy: Capri Y& Amalfi coast , Aeolian Islands , Aegadian Islands , Pontine Islands , North Sardinia , Elba. Greece: Kos , Mikonos , Itaca Caribbeans: Cuba , Grenadines

Planning product & market expansion for future years

Destinations - 2012

Product & Market expansion - Products: Cabin Charter, Small Ships (River Cruises and more), Boat Exchange, B&B onboard - Increasing commissions revenue from 10% (2012 startup) to 30%.

Destinations – 2013/2014

Cruise Types

Classic Charter

Prestige Charter

Small Ship

Custom Cruise

60% 25% 10%

0

20

40

60

80

100

Age Sex Marital Status

Single

Couple

Family

Female

Male

60 - 65

45 - 60

25 - 45

• Median HHI

• College Grad

• Green – Minded

70%

60%

60%

Our Target Customer

Market Research

Market Research – Interviews

•8 Groups – 3 to 4 People per Group

•Confirmed primary target segments

•Highlighted interest but misconception that it is unaffordable

•Trouble selecting destination and itineraries

“Had no idea it was so affordable”

Social Media & Online Ads

Facebook Page

Facebook Advertisement

3 Google Ads

Craigslist Ad with Google Docs Survey

Twitter Account

Validation

2 Consumers requested more information

1 Paid Reservation -Facebook Campaign