View
453
Download
0
Category
Tags:
Preview:
Citation preview
INTERNET MARKETING
PRESENTED BY: VAITHEKI R.
INTERNETA means of connecting a
computer to any other computer anywhere in the world via dedicated servers.
Through Internet, they can send and receive all kinds of information.
MARKETINGThe management
process through which goods and services move from manufacturer to the customer.
INTERNET MARKETINGInternet
marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales.
Online advertising include:
Contextual ads on search engine results pages,
Blogs,
Social network advertising,
Online classified advertising,
E-mail marketing, (including e-mail spam).
Internet marketing can also be classified into more specialized areas such as Web marketing, email marketing and social media marketing
Web marketing
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
Email marketing
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
Social media marketing
Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube, etc.
Other types of Internet marketing
Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.
Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results.
Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.
Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service.
Why choose internet marketing?
It’s Inexpensive.
It reaches a wide range of audience.
It allows consumers to research and to purchase products and services conveniently.
It can bring results quickly.
DemeritsPrivacy: The use of online advertising has
implications on the privacy and anonymity of users.(the advertising company is able to track the browsing of users).
Many internet products are outright scams or promoted with deception making it difficult to know which one is worth buying.
The consumer is unable to physically feel or try on the product which can be a limitation for certain goods.
The marketer will not be able to use personal interaction to influence the audience
Security: Many consumers are hesitant to purchase items over the Internet because they do not believe that their personal information will remain private
Popular internet marketing modes
YouTube
CASE STUDY
Destination Hotels and Resorts
Destination Hotels & Resorts is one of the industry's leaders in the management and marketing of high-quality independent properties, many of which were successfully converted from major brand affiliations.
The Challenge:
Build online brand awareness Increase email capture to support CRM initiative. Increase online market share against larger and
established hotel brands.
The Solution:
E-site Marketing designed and developed a collection of Websites that cluster unique properties together based on like experiences and offerings.
In addition, E-site Marketing developed and implemented an integrated Internet marketing program to include: Search Engine Optimization, Linkage and Interactive Media, Email Marketing.
Position Destination Hotels & Resorts as an online distributor of unique destination experiences.
The Results:
Overall traffic to the Website in 2006 increased 36% compared to 2005
The Website generated over 1.2 million visitors in 2006.
Thank You!
Recommended