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•Manufacturing computer memory modules
•Producer of the first microprocessor•IBM’s new line of personal computers
•The dominance of the market•90’s transformed into global corporation
MINOR PROBLEMS
OVER CAPACITY
Solution:•Creating in close cooperation with customers•Just in time production
DEFECTIVE PRODUCTION
Solution:•İmplementing TQM strategy
NON-QUICK RESPONSE
Solution:•Developing R&D Depertmant
FOCUS ON DIFFERENT MARKET
Solution:Focussing the unique product
MAJOR PROBLEM
ALTERNATIVE SOLUTIONS
BEST SOLUTIONS
MARKETING BASED MANAGEMENT & CROSS FUNTIONAL TEAMS
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