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Sherwin Williams
Innova8 Paint Minh Phuong and Muna Mohammed
Identified Pain Points• Painting tools– Handle size
• Application– Fabric shedding on painted surface– Time consuming– Small area coverage– Inconsistency
• Clean-up Process– Dry paint and dirt trapped in fabric – Disposal of dirty water
Opportunities
• 55% of Applicator market sales are from DIY. • Customers focus on value and efficiency.• Customers looking for ease of use and faster
results.• Industry moving towards all water based
paints and away from solvents.• 85% of sales revenue comes from house
paints.
Value Proposition
• Our product will make the whole painting process easier and more efficient by providing less shedding, speed, consistency, full area coverage and a simple cleanup!
Our Solution – Versatile Roller
• Adjustable Frame• Microfiber Fabric• Pump • Removable Fabric• Adjustable Grip size
Adjustable Frame
• Double rollers attached to frame.– Distance between rollers can be adjusted
according to user needs.• 3600 Rotation for application• Extendable handle • Speed, consistency, full coverage
Removable Microfiber Fabric• Microfiber fabric is used to prevent shedding. – Lint is one of the most often mentioned problems by
end-users.– Pump attached to roller to provide constant coating.
• Fabric can be removed from the core.– Velcro material attached to fabric and core– Easier clean up process. – Customization: Fabrics with various patterns.– Fabric and Core could be sold separately– Can be applied to traditional rollers as well.
Handle
• Adjustable grip size– Fabric – Velcro material used for adjustment according to
end user needs.
Next Steps
• Further develop the prototype.• Production of materials.• Market for in-home as well as industrial use.– Double roller tools can be adjusted in size for both
DIYers and professional painters.
THANK YOU! QUESTIONS?
The simplest solutions are often the cleverest!
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