InMobi- Why InMobi may be India's most innovative company

The Largest Independent Mobile Ad NetworkThe Largest Independent Mobile Ad Network

Agenda

• Introduction

• Ad spending expectations

• Timeline

• Business model

• How is it different?

• Maslow’s hierarchy of needs

• Current scenario

• Future plans

• Founded in Bangalore by Naveen Tiwari

• A global Mobile Advertising Network

• Phases of growth

Introduction

Ad Spending Expectations

Timeline

Business Model

• Publishers meet Advertisers

• Make advertisements desirable

• Reverse Market Strategy

• Focus on People

• Disruptive technology

• YaWiO Culture

How Are They Different?

People Policies

• Getting in the right input in order to ensure good output

• Elimination of Conventional HR policies

• Employee Benefits

• Launch of discovery Platform Miip

• Leveraging Big Data to make smarter Decisions

Disruptive Technology

Three Layers Of Culture

• People culture based on Oneness, Imagination and Action

• Introduction of Festivals to bring the culture to life

• Open- Source culture

YawiO Culture

Maslow’s Hierarchy Of Needs

• Physiological needs: Salary, free food

• Safety needs: Insurance, 100% bonus

• Social needs: Being a part social groups

• Esteem needs: InMobi encourages entrepreneurship

• Self actualization needs: Achieving individual potential

• Able to successfully scale the company globally

• 700 million users across 165 countries

• Serves billions of ads daily

• 350 data scientists, analysts & engineers

• Ability to challenge industry giants

Current Scenario

Future Plans

• Plans to stay independent

• Global scaling, monetization and ad experience creation to support developers.

• Guaranteed revenues and guaranteed eCPMs

• Create 10X people culture

• 3D mobile ads

Thank you Thank you