Industry Analysis (+value creation)

EfficienSee

J. Bijnagte

J.C. Boer

L.W.J. Boerman

J.C. de Jonge

The idea Value creation The market Competitive analysis

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Imagine yourself having a dinner at a restaurant

Hungry and thirsty you are waiting to be served …

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Catching the waitress’ attention fails …

and you are still not being served ...

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Human Resources in the hospitality industry:

Walking a lot without adding value Hard to divide attention amongst multiple tables Service level may differ per visit

Cut some of the personnel’s activities by using an Automated Ordering System

Customers will order themselves through an electronic system which is available at their seat

For Customers Faster service Better experience

For Hospitality holders Providing better service Less room for mistakes Easy menu changing

Higher efficiency

Sales analysis

More detailed menu Additional features

Payment integration

Probably not possible in all hospitality segments Personal touch is important in some segments

Focus on the low service / low contact segments Lunchrooms

Coffee corners (sit-in)

Fastfood industry

All you can eat restaurants (to order drinks)

Lounge, Cocktail & Beach bars

Bowling centers

Defining the industry Industry data Competition

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Business to business electronics [NAICS 425110] Automation Hospitality focus Offering complete solution

“This industry comprises business-to-business electronic markets bringing together buyers and sellers of goods using the Internet or other electronic means and generally receiving a commission or fee for the service.

(U.S. Census Bureau)

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No data available about this specific industry

But, in The Netherlands:Revenue

Hospitality Industry: 2000 -> 2008: +2,0% (Average)2008: - 0,5% 2009: - 3,0%

Q1 2010: - 0,9% (Expected) (Bedrijfschap horeca & catering)

Automation Industry: 2007: + 4,2%2008: + 2,7%2009: - 5,8%2010: + 1,1% (Expected)

(automatiseringsgids.nl)

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Direct competitors

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Substitutes & Threats

Self service kiosks Digital menu boards Mobile ordering systems / Mobile applicationsManufacturers of traditional payment systemsManufacturers of traditional order confirmation systems Manufacturers of traditional reservation systems

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Dealing with competition:

Pioneers are often killed by Indians Focus on different market segments

Thanks for your attention!