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Company Brief
“Why do only big companies shoot ads?”An employee at a video advertising agency once asked this question.
Her colleague responded, “Because ads are expensive and only big companies can afford them?”
Inequality in Advertising = Social InequalityIn that moment they realized their work was enabling big companies to get bigger while smaller companies were left out.“That’s not fair. Inequality in commercial ads is contributing to wider social inequality. Let’s do something!” they decided.
Commercial EqualityThey came up with a social mission to increase
everyone’s success by providing equal access to video ads, something they called Commercial Equality.
Independent
Commercial Film
Indie CF
They founded a video production agency called Indie CF to work independently from big capital, the mass media, and
creative limitations while promoting Commercial Equality.
+
=
Indie CF ProductionIndie CF worked on TV commercial ad campaigns for all kinds of social ventures and non-profit causes.
It continues to offer customized, affordable and effective video production for any interested organization.
Watch Video Reel Make Inquiry
ExpensiveDifficult
Time-Consuming
Video Production is HardBut video production is tough work and Indie CF could only help a handful of the companies it wanted to.To achieve their social mission, they realized they would have to make an impact in a much bigger way.
Social Media Homepage Email+ 200-300% click-through
increase with video
*Hubspot.com “Visual Content Marketing Statistics You Should Know in 2017”
+ 80% conversion rate
increase with video
8 billion daily video views
on Facebook, Instagram
Content Marketing60% of marketers and SMEs plan to increase investment in video marketing in 2017
Video Content is KingAt the same time, advances in technology and the way media was being consumed
caused video content to become an even more effective and important communication channel.
HD Camera
CG Editing
Voice Recording
Broadcast Network
They realized everything a production agency needed was right in the palm of their hands—in a smartphone.
Cramming their years of experience into a pocket-
sized phone Indie CF created an app that was a video agency anyone could access to create their own ads.
www.contenter.pro
Ta da~
Create the Perfect Videofor Social Media
A mobile app for creating eye-catching videos in minutesusing automated designs that increase views and conversions on social media.
Video Content AutomationFor Social Media Marketing
Watch How it Works
Optimized for Social Media
Big, Bold CaptionsStand out in social media
newsfeeds where auto-play
and mute are norms
Square FormatSquare, 1:1 aspect ratio
outperforms widescreen
views by 57%
Licensed
Music TracksMusic tracks free for
commercial use sync
to video automatically
Brand WatermarkCustomizable video
branding using own
company logo
Watch Contenter User Videos
Professional Video Templates
Service Explainer (CPC) Property Listing 3 Tip sExplainer
Product Catalogue How to Explainer Video Product Overview Hashtag Campaign
Sales Promotion
Features
Ready-to-use
Templates
Automated
Text Designs
Completely
Customizable
Multi-channel
Sharing
Watermark
Branding
10,000 marketing videosMade by users in over 50 Countries
From American Bakeries to Saudi Arabian Real Estate Agents
TargetDigital Marketing Content Creators
who need daily content for social media but don’t know how to make video
$45 Million
Korea
$1.5 Billion
Worldwide
30% increase each year
Market SizeDigital Marketing Content Production
Freemium Model -Monthly Payment PlanMonthly payment plan for companies that need video content for digital marketing and marketers without a video production team available
● Custom-made video templates
● Additional brand watermark uploads
● HD quality download
● Premium editing features
● Increased video clip number
● Upgraded text artwork and effects
● More licensed music tracks
Business Model
!
Competition
MobileSocial Marketing
Optimization
Automated
EditingWatermark
Branding
iMovie
Magisto
Shakr
Animoto
Contenter
Team
Junghwa Park Founder, CEOFormer Commercial Advertising Planner for 8 years
Mark Brazeal Co-Founder, CMOFormer CSV and HR Analyst at CJ Corporation
Suhyun Kim Co-Founder, DesignerBackground in animation
Kirin Sinn Co-Founder, VideographerFormer freelance video director
Dukwoo Kim Head ProgrammerFormer Web App and iOS Developer
Jayoung Kim Financial Advisor Former Ewha Women’s University Product Design Research Institute
Sehyun Oh ProgrammerFormer Web and Server Developer
2013
2014
2015
2016
2017
Timeline
9 Launched Video Editing App, Hooreel
10 Secured Investment from Korean Angel Investor, Primer and US eCommerce Company, Sazze Partners
10 Awarded Best October App at Korea Mobile Awards
10 Awarded Best Solution Prize at Korean Ministry of Labor and Employment Social Venture Contest
3 Launched Mobile Advertising App, Pariro
6 Awarded CEO Prize at the 21st Korea Multimedia Technology Awards by Korea Economic Daily
10 Participated in Startup Nomad, Global Accelerator Program in Silicon Valley
3 Participated in Hyundai’s H-On_Dream Startup Incubator Program
12 Established as Indie CF Inc.
9 Awarded Grand Prize at Investment Bank of Korea’s ”Social Venture Recognition Contest”
11 Ad:Tech New York 2016 Exhibitor
2 Launched Automated Video Marketing App, Contenter,
featured on Korean App Store in “New Apps We Love”
Company
Address
homepage
Youtube
CEO
Phone
Contact Information
Indie CF Inc.
#319, Innovation Park 22, 684, Tongil-ro, Eunpyeong-gu, Seoul, Korea
https://contenter.pro
https://www.facebook.com/indieadorg
https://goo.gl/OMrLwz
Junghwa Park
indiecf@indiecf.com
+82-02-6384-0007
Independent Commercial Films
Indie CF
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