Increase Productivity with Best Practices in Social Media

Increase Productivity by Using Best Practices In Social Media

• Jenni Pinkley, Web Content Editor

• The Star Tribune (15th largest daily paper in U.S.)

• January 15, 2009 - filed for Ch. 11 bankruptcy on its website due to declining rate of print advertising revenues

1. Source: United States Bankruptcy Court Southern District of New York, http://bankrupt.com/misc/StarTribune_Amended_DS.pdf

The Doomed Newspaper Company

Step 1

GET READY!

Getting Readya) Research

b) Planning

c) Tools (post lists, road maps, etc)

d) Policies

e) Resources

Tools

Roadmap

Promotion Map

Crisis Response

Step 2

TAKE OFF!

Communication

Organization

Step 3

MEASURE!

Reporting / Measuring

The New Plan

• June 2009 – Filed reorganization plan

• July 2009 – Plan approved

• Focus – paying off debts by means of increasing revenues through new methods other than online ads: Strategic social media and online marketing campaign

• Star Tribune’s Vita.mn entertainment website

• Social media, blog, video

Email: Kyle.cassano@capcitysocial.com

Twitter: @kylecassano

Facebook: /CapCitySocial

Contact

Go to my Facebook Page: /CapCitySocial

• One thing you will use

• Something you learned, or heard me say

• A topic I can cover next time

Challenge