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I built it and they didn’t come..
A Technology Adoption Saga
Columbus Brown
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Field of Dreams
If you build it, they will come
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Has this happened to you?
Built it and they:
• really, really HATE it
• still used the old stuff
• said it bombed
• didn’t promote it
• gave no feedback
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Field of Dreams Adoption Model
Can the movie plot serve as a good framework?
• Vision
• Build
• Paranormal Implementation
Let’s Explore
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Field of Dreams Adoption Model
Vision• Heard Voices• Got a Vision• Got Support
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Field of Dreams Adoption Model
Build• Roll up your sleeves & get to work• Deal with the Hecklers• Problems & Opposition Show Up
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Field of Dreams Adoption Model
Paranormal Implementation• GHOSTS?• Family drama
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Field of Dreams Adoption Model
Conclusion
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Field of Dreams Adoption Model
Conclusion• You need GHOSTS to make this work
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Getting the right GHOSTS
• G - Good Story
• H - History
• O - Org. Change Management
• S - Sponsorship
• T - Tools
• S - Simplicity
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G-Good Story
“After nourishment, shelter and companionship, stories are the thing we need most in the world.” ― Philip Pullman
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H-History
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O-Organizational Change Management
Some of that fluffy stuff
Set of tools, processes, skills, and principles
Managing people side risksAchieving desired and required
outcomes
[org.]+[change]+[management]
What is the difference between change management and project management?
What are some misinterpretations?
How else do you view or describe change management?
• Lower productivity• Passive resistance• Active resistance • Turnover of valued employees• Disinterest in the current or future state• Arguing about the need for change• More people taking sick days or not showing up• Changes not fully implemented• People finding work-around’s• People revert to the old way of doing things• The change being totally scrapped• Divides are created between ‘us’ and ‘them’
2007 © Prosci
Unmanaged People Side Risks
Adoption, utilization, team proficiency will directly impact business results
Speed of adoption How quickly will people
get on board?
Ultimate utilization How many people are
on board?
Proficiency How much improvement occurs when people are on board?
Unmanaged People Side Risks
Change management directly impacts business results
Stability
Project begins
X
Return on Investment Scenario 1:
Proactive Change
Scenario 2:Reactive Change
Scenario 3:No Change
Stability Point
Cash Flow Factors
program Time (periods)
Net cash flow of
period
0
+
-
This slope and shape is determined by speed of adoption
The height of the benefit after implementation is
finished is based on ultimate utilization
Proficiency contributes to the ‘height’ of ongoing
benefits
Proficiency contributes to the ‘height’ of each
benefit
ROI of Change Management Model
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S-Sponsorship
Top factors for project success
Factors:
1. Effective and strong executive sponsorship
2. Buy-in from front line managers and employees
3. Exceptional team4. Continuous and targeted
communication5. Well planned and organized
approach
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T-Tools
Business Model Canvas
Prosci Change Management• 4P• ADKAR
Business Model - Definition
A way to describe the rational of how an organization:
Creates Delivers Captures Value
Sound like a business plan?
Business Model Canvas - Definition
A one page model that captures 9 key assumptions about the business
Interactive Visual Scalable (napkin or whiteboard or work of art) Not a business plan – think agile vs. waterfall
Business Model Canvas
9 Building Blocks
Importance of Business Models
Help business owners see opportunities they are swimming in
• Want to be the first call they make when they have a wicked problem
• We want to provide them with the framework for innovation
Need ways to help business owners:
• Simply capture ideas in a standard but scalable format
• Visually communicate ideas in a way that builds shared understanding
• Quickly iterate, explore, and diagnose these ideas
Importance of Innovation
Chief Engineer leaves Edison
Illuminating company in 1896 after
being encouraged by Thomas Edison
to experiment with automobiles.
Henry Ford
After selling his first video game at
the age of 12 for $500, later uses his
$165M fortune from selling Paypal to
Ebay to create electric car co. Tesla
and commercial space co. Space X.
Elon Musk
“While key industry changes seem to be driven by new products or technologies,
industries are disrupted by new ways of creating and delivering value
to customers, employees, and communities”
Connecting Business Models with Innovation
Our business owners today are now under constant attack from disruptive technology,
startups, and business model innovators
Business Model Innovation enables us to help an established business:*
• Tune up their current business model
• Determine if proposed ideas are a good cultural “fit”
• Leverage existing capabilities
• Create new models for departments, products/services, or new business
*Source - https://www.innovationmanagement.se/2014/03/10/how-to-do-business-model-innovation-for-the-established-firm/
Running with the Canvas
Ways to Use the Canvas
• Help business owners understand typical business model for their industry
• Document their existing business model
• Develop a Brand New Product, Service, or Business
• Facilitate a session to develop corporate or departmental Strategy
• Elicit high level requirements for a New Product/Service when company silos
prevent cross dept. collaboration
• Recommend a New Service/Product based on Cultural fit or required Revenue
• Design/Modify a New Service or Product based on customer feedback or insights
Business Model CanvasKey Partners Key
ActivitiesValue Proposition
Customer Relationship
Customer Segments
Key Resources
Channels
Cost Structure Revenue Streams
www.businessmodelgeneration.com
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4P’sConnect Change Mgmt. to Bus. Results
Project Name Purpose Particulars People
What is the project under
consideration?
What are the goals or
outcomes that the project is
trying to achieve?
What is actually being
changed?
Whose day to day work will be
impacted?
Prosci methodology: 4P’s
Prosci methodology: ADKAR
Awareness
Desire
Knowledge
Ability
Reinforcement
Regardless if it’s a change in behavior for a personal situation or a change made in the workplace, ADKAR is all encompassing.
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Simplicity
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Simplicity
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Get the right GHOSTS
• G - Good Story
• H - History
• O - Org. Change Management
• S - Sponsorship
• T - Tools
• S - Simplicity
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What Did We Learn Today?
• The importance of story telling• How organizational change management works• 3 factors affecting adoption and how you can
measure them• The importance of simplicity in developing any
solution
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CB1492 Columbus Brown
cbus@cb1492.com
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